"Strategic Marketing Management Cases" is a versatile collection of approximately 45 cases. This casebook has a decision-making focus and addresses the challenges facing marketing managers today. It is organized to reflect the priorities of a marketing manager: market orientation, growth strategies, and target market strategies.

Strategic Marketing Management Cases

Business & Money

David W. Cravens

Management & Leadership

McGraw-Hill Publishing Company

By David W. Cravens - McGraw-Hill Education - 2003 - Hardback - 843 pages - ISBN 0071151613Strategic Marketing by Cravens and Piercy is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace. The authors examine many components of a market-driven strategy, including technology, customer service, customer relationships, pricing, and the global economy. The text provides a strategic perspective and extends beyond the traditional focus on managing the marketing mix. The cases demonstrate how real companies build and implement effective strategies. Author David Cravens is well known in the marketing discipline and was the recipient of the Academy of Marketing Scienceтм"s Outstanding Marketing Educator Award. Co-author Nigel Piercy, has a particular research interest in market-led strategic change and sales management, for which he has attracted academic and practitioner acclaim in the UK and USA.

Strategic Marketing (McGraw-Hill/Irwin Series in Marketing)

Nigel F. Piercy

Maurice J. Victor

Marketing & Sales

McGraw-Hill Publishing Co.

<p>"Strategic Marketing" 9/e by Cravens and Piercy is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace. The book is designed around the marketing strategy process with a clear emphasis on analysis, planning, and implementation. This new edition uses a decision-making process to examine the key concepts and issues involved in analyzing and selecting strategies. Marketing strategy is considered from a total business perspective as instructors want to examine marketing strategy beyond the traditional emphasis on marketing functions. The length and design of the book offer flexibility in the use of the text material and cases. New features and updated cases have made this text the most relevant text in the market today.</p>

Strategic Marketing

McGraw=Hill

<p>Includes CD. No highlighting. Excellent condition!</p>

Strategic Marketing Management Cases (The Irwin/Mcgraw-Hill Series in Marketing)

Charles W. Lamb Jr.

Victoria Lynn Crittenden

Mcgraw-Hill (Tx)

Strategic Marketing Management for the Pacific Region by Cravens, Merrilees and Walker, is the first Australasian adaptation of the highly successful US Strategic Marketing text by acclaimed author David Cravens. The adaptation of Cravens will not only develop information already employed by the US version of the text, but will offer many unique features developed specifically for the Australian, New Zealand and South East Asian local markets.  The adaptation by Merrilees and Walker will give students and lecturers a more comprehensive strategic approach to marketing management in the Pacific region. Using localised case material and research data, along with a redevelopment of the Cravens frame, the first Pacific Region edition will redefine a comprehensive notion of strategy for our market.

Strategic Marketing Management for the Pacific Region

McGraw-Hill Europe

Strategic Marketing Management Cases and Applications

Irwin Professional Publishing

Richard D.Irwin

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Books by David W. Cravens