MKTG

Business & Money

Charles W. Lamb

Marketing & Sales

Nelson College Indigenous

Marketing

Thomson/South-Western

<p>The exciting new edition of Marketing continues the established tradition of adding value far beyond the expectations of students and instructors. Extensive research has been done to ensure this edition provides a comprehensive, up-to-the-minute introduction to the field of marketing. Key principles are illustrated by hundreds of fresh, new examples, while the latest concepts and theories are covered in detail with numerous illustrations. Organized around the marketing mix, this thoroughly revised text provides students with an exhilarating first introduction to the dynamic world of marketing.</p>

Joseph F. Hair

Carl McDaniel

Cengage Learning, Inc.

Marketing, Eighth Edition (Forida State University)

Thompson: Southwestern

Mktg

Joseph F. Hair, Jr.

Carl McDaniel (Jr.)

See the best price to sell, buy, or rent books by Charles W. Lamb. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Charles W. Lamb