Marketing Research: In a Digital Information Environment

Joseph F. Hair

Business & Money

Irwin Professional Publishing

"Essentials of Marketing Research" concisely delivers an up-to-date review of a broad variety of marketing research topics. It takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. The authors' years of experience in real-world marketing research is evident throughout, from their thorough treatment of qualitative research (given short shrift in many other books) to their knowledgeable coverage of sample size rules-of-thumb, conducting a background literature review, and the importance of new market research tools and techniques. "Essentials of Marketing Research" gives students a strong command of market research principles, while being short enough to use alongside cases or projects.

Essentials of Marketing Research

Marketing & Sales

McGraw-Hill/Higher Education

Marketing Research, 4/e takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. This new edition was written to meet the needs of students through additional coverage of qualitative methods, emphasis on applied research projects as well as cases studies or exercises at the end of the chapters. The text is concise, highly readable and value-priced, yet it delivers the basic knowledge needed for an introductory text. The authors provide the student with an exciting, up-to-date text and an extensive supplement package.

Marketing Research (Asia Higher Education Business & Economics Marketing)

Multivariate Data Analysis

Literature & Fiction

Action & Adventure

Macmillan

Multivariate Data Analysis (international Edition)

William, Black

Rolph E. Anderson

Ronald L. Tatham

Pearson/Education

Marketing Essentials 5/E Ise

Charles W. Lamb

Cengage Learning, Inc.

Prentice Hall, Indian International Ed.

Multivariate Data Analysis-Pearson- Joseph F. Hair, Barry Babin, Joseph Hair, Rolph Anderson, William C. Black-2014-EDN-7

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Books by Joseph F. Hair