In today’s highly-competitive hospitality market, it is essential to have an understanding of sales and marketing. This textbook goes beyond theory to focus on a customer-oriented and practical approach for effectively marketing hotels and restaurants. The book explores the “four Ps” (price, product, promotion, and place) as they relate to specific market segments, providing students with a customer focused perspective. This edition includes profiles of key industry innovators, corporate spotlights of hotel and restaurant companies, and Internet exercises. Examples of forms, checklists, charts, and other items used by practicing hospitality sales and marketing professionals provide students with resources they can use in their careers. In addition, the Internet’s increasing role in sales and marketing is explored in new sections on social media and social networks, using the Internet to build brand awareness, and sales and marketing in the Web 2.0 world. Readers will gain: <ul>
<li>A thorough introduction to hospitality sales and marketing </li> <li>Insight from numerous real-world examples of effective hospitality advertising campaigns and promotions </li> <li>Insider information from industry professionals sharing their perspectives on current issues </li> <li>An understanding of the role the Internet plays in today's hospitality marketing efforts </li> </ul>

Hospitality Sales and Marketing with Answer Sheet (AHLEI) (5th Edition) (AHLEI - Hospitality Sales and Marketing)

Business & Money

American Hotel & Lodging Association

Abbey, James R.

Industries

Educational Institute

This best-selling textbook provides students with the most current and comprehensive coverage of the convention industry. Students receive a comprehensive look at conventions and meetings marketing and learn how to successfully sell to groups and how to service their business after the sale.

Convention Management and Service with Answer Sheet (EI) (8th Edition)

Astroff, Milton T.

In today's highly-competitive hospitality market, it is essential to have an understanding of sales and marketing. Hospitality Sales and Marketing goes beyond theory to focus on a customer-oriented and practical approach for effectively marketing hotels and restaurants. The book explores the "four Ps" (price, product, promotion, and place) as they relate to specific market segments, providing a customer-focused perspective. Illustrations and exhibits include industry examples (forms, checklists, advertisements, etc.) that are used by today's industry leaders to effectively market their properties.

Hospitality Sales and Marketing with Answer Sheet (AHLEI) (6th Edition) (AHLEI - Hospitality Sales and Marketing)

Convention Sales and Services is the foremost guide in reaching and servicing the meetings market. This new editon discusses the recent trends that have impacted the nature and scope of the meetings market. Throughout the text, readers are introduced to the computer technology that is becoming an increasingly important part of convention sales and services. The text covers how the computer is being used to better organize sales offices and streamline paper flow, to build customer relationships, and to more effectively communicate details, ensuring a smooth event.

Convention Sales and Services

Marketing & Sales

William C Brown Pub

Hospitality sales and advertising

Educational Institute of the American Hotel & Motel Association

Contemporary Club Management

Amer Hotel & Motel Assn

Hospitality Sales and Advertising

Lansing, Michigan, U.S.A.: Educational Inst of the Amer Hotel

In today's highly-competitive hospitality market, it is essential to have an understanding of sales and marketing. This textbook goes beyond theory to focus on a customer-oriented and practical approach for effectively marketing hotels and restaurants. The book explores the four Ps(price, product, promotion, and place) as they relate to specific market segments, providing a customer-focused perspective. Illustrations and exhibits include industry examples (forms, checklists, advertisements, etc.)that are used by today's industry leaders to effectively market their properties. The sixth edition provides the latest information on trends shaping the lodging and food service industries, including technology and social media, marketing to Millennials, sustainability, and the farm-to-fork movement. Most of the Insider Insights that open each chapter are new to this edition. There are new sections on distribution,revenue management,and customer relationship management; updated profiles of frequent business travelers; and a new section on;wellness devotees;in the Other Special Marketing Segments section. Learners will gain: A thorough introduction to hospitality sales and marketing Insight from numerous real-world examples of effective hospitality advertising campaigns and promotions Insider information from industry professionals sharing their perspectives on current issues in hospitality sales and marketing An understanding of the role the Internet plays in today's hospitality marketing efforts

Hospitality Sales and Marketing

Minimal signs of wear. Ships direct from Amazon!

Management & Leadership

Educational Inst of the Amer Hotel

The third edition of Hospitality Sales And Marketing includes new material on a number of topics: partnership marketing and strategic alliances, branding, the extended-stay market, Internet, fax, CD-Rom use, database marketing, assigning account responsibility, catering promotions, and timesharing, to name a few. It also contains many features to help students. Each chapter begins with an outline and competencies and ends with review questions, a glossary of key terms, a list of relevant Internet sites, and a review quiz.

Hospitality Sales & Marketing

See the best price to sell, buy, or rent books by Abbey, James R.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Abbey, James R.

See the best price to sell, buy, or rent books by Abbey, James R.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Hospitality Sales and Marketing with Answer Sheet (AHLEI) (5th Edition) (AHLEI - Hospitality Sales and Marketing)

Convention Management and Service with Answer Sheet (EI) (8th Edition)

Hospitality Sales and Marketing with Answer Sheet (AHLEI) (6th Edition) (AHLEI - Hospitality Sales and Marketing)

Convention Sales and Services

Hospitality sales and advertising

Contemporary Club Management

Hospitality Sales and Advertising

Hospitality Sales and Marketing

Hospitality Sales and Advertising

Hospitality Sales & Marketing