Discusses the wide variety of skills needed by different kinds of public relations specialists, including investor relations, public affairs, corporate communication, employee relations, marketing publicity, and customer relations.

Opportunities in Public Relations Careers (Opportunities in ... (Paperback))

Business & Money

Rotman, Morris B

Job Hunting & Careers

VGM Career Books

NTC Business Books offer cutting-edge insights and time-tested, proven marketing, advertising, and sales promotion strategies from the leading practitioners in the industry. There's expert advice in every NTC Business Book.

Successful Direct Marketing Methods

Bob Stone

Management & Leadership

Use this time-tested method to teach students how to develop an effective marketing plan. A disciplined, integrated, and interlocking approach to marketing planning is presented in 10, easy-to-follow steps. Practical worksheets help students define the important issues, determine answers to key questions, and make informed decisions. Students will learn the same planning process that has achieved real results for real companies, from Fortune 500 to entrepreneurial start-ups. 
<ul>
<li> Presents a practical and proven approach to creating a successful, target-market-driven plan. </li>
<li>Focuses on the key element of any marketing program: planning and preparation. </li>
<li>Features a series of worksheets to help students organize and complete their marketing plans. </li>
<li>Shows students how each element of the marketing plan is quantifiably integrated in order to meet sales objectives. </li>
</ul>
A unique "Idea Starters" grid offers over 1,000 different idea combinations to solve a variety of marketing challenges. This actionable resource will spark business-building ideas while students are developing a marketing plan. 
The Successful Marketing Plan takes what can seem an overwhelmingly complex process and breaks the task into manageable parts, providing a clear and efficient road map to completing a winning marketing plan.

The Successful Marketing Plan: A Disciplined and Comprehensive Approach

Hiebing, Roman G.

1995, Third Edition, Paperback, 344 pages

Handbook For Public Relations Writing

Bivins, Thomas H.

Literature & Fiction

This thoroughly revised edition will bring you up to speed on the fast-changing world of media planning today. While continuing its foundational coverage of media plan construction and reach and frequency measurement, the fifth edition emphasizes the rapid proliferation of media choices and strategies in the 1990s. With new material on cybermedia and interactive marketing, "Advertising Media Planning" is still the unparalleled authority in the field

Advertising Media Planning

Sissors, Jack Z.

Marketing & Sales

Presents a brief history of veterinary medicine and discusses the qualifications and education necessary to work in this field, as well as various career opportunities and professional associations.

Opportunities in Veterinary Medicine Careers (Vgm Opportunities Series)

Science & Math

Robert E. Swope, Sarah Beth Mikesell

Agricultural Sciences

Opportunities in Psychology Careers (Vgm Opportunities)

Book by Super, Charles M., Ph.D., Super, Donald E., Ph.D.

Opportunities In Psychology Careers

SUPER

Looks at the history of rehabilitation services, describes careers in counseling, social work, and employment, mental health, medical, therapeutic, educational, and special services, and discusses career paths, education, and licensing.

Careers in Social and Rehabilitation Services (McGraw-Hill Professional Careers)

Geraldine O. Garner

Careers in Health Care (Vgm Professional Careers)

Describes various health-related careers, including art therapist, biomedical engineer, dental hygienist, emergency medical technician, genetic counselor, medical illustrator, nurse, optician, patient representative, pharmacist, and rehabilitation counselor.

Swanson,Barbara

Health, Fitness & Dieting

Discusses careers in the music industry including artist development, promotion, record distribution, record producer, songwriter, recording engineer, and music business attorney.

Careers for Music Lovers and Other Tuneful Types (McGraw-Hill Careers for You)

Jeff Johnson

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Books by VGM Career Books