For journalism courses in copy editing, this text offers students a discussion of current editing techniques. The book examines every aspect of the editing function, from writing headlines, through researching and documenting facts, to creating a product that is attractive and readable. Numerous examples taken from actual newspapers show students concepts and principles as they are put into practice by professionals. There are chapters on typography and design which examine desktop publishing and its effect on newspaper publishing.

The Art of Editing

Reference

Brooks, Brian S.

Baskette, Floyd K.

Sissors, Jack Z.

Writing, Research & Publishing Guides

Macmillan Publishing Co.

The Art of Editing continues to be the standard by which editing texts are judged, offering students the most comprehensive and up-to-date discussion of editing techniques and strategies available today. Long viewed as the "classic" in the field of editing, The Art of Editing continues to evolve and meets the needs of today's students in this new, seventh edition. While more traditional newspaper editing forms the foundation of the text, attention also is placed on the areas in which students are finding jobs - corporate magazines, broadcasting, online media, public relations and advertising.

Art of Editing, The

Taylor&Francis

The Art of Editing examines every aspect of the editing function - from writing headlines, to researching and documenting facts, to creating an attractive, readable and contemporary product. While more traditional newspaper editing forms the foundation of the text, in this book, attention is also placed on the areas in which students are finding jobs - corporate magazines, broadcasting, online media, public relations and advertising. The book also emphasizes the ethics involved in editing for today's media - readers learn how to edit for taste and fairness and how to avoid unintentional sexism and racism. It also includes numerous real-world examples to show readers how the concepts and principles are practiced by professionals. Designed for anyone interested in learning the techniques of editing, as practiced in real-world settings.

The Art of Editing (7th Edition)

Foreign Language Study & Reference

Allyn&Bacon

The Art of Editing continues to be the standard by which editing texts are judged, offering the most comprehensive and up-to-date discussion of editing available. Long viewed as the classic" in the field of editing, The Art of Editing continues to evolve to meet the needs of today's students. While traditional newspaper editing forms the foundation of the text, attention is also placed on the other areas in which students are increasingly finding jobs: online media, corporate magazines, broadcasting, public relations and advertising.

Art of Editing, The (8th Edition)

Pinson, James L.

Literature & Fiction

This thoroughly revised edition will bring you up to speed on the fast-changing world of media planning today. While continuing its foundational coverage of media plan construction and reach and frequency measurement, the fifth edition emphasizes the rapid proliferation of media choices and strategies in the 1990s. With new material on cybermedia and interactive marketing, "Advertising Media Planning" is still the unparalleled authority in the field

Advertising Media Planning

Business & Money

Marketing & Sales

VGM Career Books

Bumba, Lincoln

NTC Pub. Group

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