Public Relations Writing is intended for students who plan to work as public relations practitioners. The fundamentals of “Writing” is emphasized above all else and the author provides instructions on organizing releases for everything from broadcast radio to Twitter.

Public Relations Writing: The Essentials of Style and Format

Business & Money

Bivins, Thomas H.

Marketing & Sales

McGraw=Hill

This text equips students with the essential skills for developing and writing public relations materials, covering all areas of public relations writing - including news releases, backgrounders, newsletter and magazine articles, brochures, print advertising copy, and broadcast scripts. Recent technological changes are also covered to give students an understanding of how technology impacts the public relations industry. In the constantly changing world of public relations, the text continues to stress the need for public relations professionals to communicate more effectively to all audiences.

Mcgraw-Hill College

Public Relations Writing: The Essentials of Style and Format : Workbook

Handbook for Public Relations Writing

Handbook for public relations writing

Literature & Fiction

Ntc Business Books

1995, Third Edition, Paperback, 344 pages

Handbook For Public Relations Writing

VGM Career Books

Book by Keding, Ann, Bivins, Thomas H.

How to Produce Creative Advertising: Proven Techniques & Computer Applications

Keding, Ann

Natl Textbook Co Trade

How to Produce Creative Advertising: Proven Techniques & Applications

Explains how to determine the market for a newsletter and offers advice on content, style, printing, design, layout, distribution, and management

Fundamentals of Successful Newsletters: Everything You Need to Write, Design and Publish More Effective Newsletters

Fundamentals of Successful Newsletters: Everything You Need to Write, Design, and Publish More Effective Newsletters

NTC Pub. Group

"How to Produce Creative Publications" is a first-class guide for anyone who wants to acquire the skills to make in-house publishing a success. Tom Bivins and Bill Ryan show you how to research and write winning copy and how to design eyecatching layouts. You'll learn all about handling traditional typesetting and printing methods and--in parallel--you'll learn how to get the most out of your computer. Software applications have revolutionized the world of in-house publications and brought it right into your office. What was once sent out to specialist publishers and printers can now be done at your desk. This book will help you take control. It will teach you everything from choosing the right hardware and software, to editing, illustrating, and printing computer-generated copy. Part One leads you through the tricks and tools of the trade: Writing, Design, Typography, Layout, Illustration, and Printing. At each stage, the authors introduce specific computer applications that will broaden your options, cut your workload and costs, and tighten your schedule. Part Two describes in depth the four basic in-house formats: Newsletters, Magazines, Annual Reports, and Brochures. You'll find out how to select the best format for your needs and how to bring your ideas to life on the screen.

How to Produce Creative Publications: Traditional Techniques & Computer Applications

Arts & Photography

Ryan, William E.

Graphic Design

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Books by Bivins, Thomas H.