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Revolution in the Mailbox: How Direct Mail Fundraising Is Changing the Face of American Society, and How Your Organization Can Benefit

Business & Money

Warwick, Mal

Business Development & Entrepreneurship

Strathmoor Pr

You Don't Always Get What You Ask for: Using Direct Mail Tests to Raise More Money for Your Organization

999 Tips, Trends, and Guidelines for Successful Direct Mail and Telephone Fundraising

Block, Deborah

How to Write Successful Fundraising Letters

"A surprising and useful book full of information and indispensable to anyone involved in communicating ideas through typographic means".--Milton Glaser, president, Milton Glaser, Inc". TYPE &amp; LAYOUT should be required reading before students are allowed to touch a computer".--Dennis G. Martin, Ph.D., Professor of Communications, Brigham Young University.

Type & Layout: How Typography and Design Can Get Your Message Across-Or Get in the Way

Arts & Photography

Wheildon, Colin

Graphic Design

Raising Money by Mail: Strategies for Growth and Financial Stability

Politics & Social Sciences

Social Sciences

"Writing from extensive experience in guiding fundraising efforts, Warwick offers detailed advice and analysis along with copious examples and instructive case studies.--"Library Journal".

Mal Warwick

Finance

Learn how the Internet, e-mail, and the online services can help your organization deliver your message to thousands of potential donors - instantly and at almost no cost; sign up new members cost-effectively; increase donor loyalty; boost contributions; reach younger donors; and much more! Fundraising on the Internet is for development officers, membership managers, executive directors, consultants, and association executives. It's an invaluable resource for anyone who wants to raise funds now or in the future!

Fundraising on the Internet: Recruiting and Renewing Donors Online

Management & Leadership

Color for Impact deserves to be within reach of every editor and desktop publisher's computer. It encourages newcomers to think about colour in new ways and reminds experienced designers that colour can be a two-edged sword: it can as easily obscure a message as drive it home. In either case, by focusing on the message and the communication, rather than what Jan White calls the 'decorative' aspects of colour, Color for Impact will help you to take advantage of the reduced costs and increased availability of colour at all levels. Contents: Getting the Best Out of Colour; Ten Commandments on Using Colour; Where to Use Colour; How Much Colour to Use; Copying Colour in Black-and-White; Making the Most of Colour; Which Colour to Choose; Combining Colours with Colours; Colour and Panels; Colour and Pictures; Colour and Type; How Words, Shape, Space, and Colour Produce Impact; Technicalities About Colour.

Color for Impact: How Color Can Get Your Message Across or Get in the Way

Engineering & Transportation

White, Jan V.

Engineering

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