One of the most hopeful propositions to come along in a long time. Paul Polak and Mal Warwick's approach is original, ambitious, and practical and it just may be the key to reducing the number of people in poverty on a very large scale. They propose to harness the power of free enterprise to begin meeting the most basic needs of the poor while making a profit. Though market - based approaches aren't new, Polak and Warwick lay out a practical and systematic way to work on a global scale, transforming the lives of hundreds of millions of poor people. (President Bill Clinton). The fact is none of the well - meaning anti - poverty initiatives to date have achieved much - there are 2.7 billion people today living on 2 dollars a day or less, more than the entire population of the world in 1950. Paul Polak and Mal Warwick argue that the way to help these people is not to view them as victims or as charity cases, but as customers whose needs the market can serve effectively and profitably, without exploitation. In fact, Polak has been doing it for years. The key is to design products and services explicitly for this market - not cheapened versions of products designed for more affluent markets - an approach called Zero - Based Design. Polak and Warwick spell out, step by step, the guidelines and principles of this approach, and show how it has already been able to supply the very poor with clean drinking water, electricity, irrigation, housing, education, healthcare, and other necessities at a fraction of the usual cost and at profit margins comparable to the more developed world. This approach can be scaled up to reach a virtually untouched market of millions or even billions - this is an extraordinary opportunity for nimble entrepreneurs, investors, and corporate executives that will result in tremendous good for the world's poorest people.

The Business Solution to Poverty: Designing Products and Services for Three Billion New Customers (16pt Large Print Edition)

Business & Money

Warwick, Mal

Polak, Paul

Economics

ReadHowYouWant

Fundraising When Money Is Tight: A Strategic and Practical Guide to Surviving Tough Times and Thriving in the Future

A Nonprofit Survival Kit for Hard Times 
"This is a must-read for all of us in fundraising. Mal Warwick includes practical approaches for difficult economic times, from zero-based thinking about our programs to strategies for relating to our donors and making certain our fundraising programs are prepared to succeed not only now but when the economy recovers." ―Eugene R. Tempel, president, Indiana University Foundation "Brilliant! No nonprofit organization can afford to ignore the insightful advice Mal Warwick offers in this concise and eminently readable book. It's practical, down-to-earth, and addresses the complex, real-world challenges of raising money in tough times." ―Ben Jealous, president, NAACP "Fundraising When Money Is Tight is an important book in a difficult time for all. This is the right book for anyone who is committed to advancing the public good." ―Jane Wales, founder, Global Philanthropy Forum, and vice president, Aspen Institute "This is a must-read book by any fundraising manager. It's timely, it's a good read, and the moment I put it down I made sure my managers got focused, got real, and got with the project today." ―Mark Astarita, director of fundraising, British Red Cross "Mal Warwick will leave you with a focusing framework and dozens of practical, immediately actionable how-tos. It is hard to imagine anyone in the citizen sector who will not breathe easier after reading this book." ―Bill Drayton, CEO, Ashoka, and chair, Youth Venture

Business Development & Entrepreneurship

Jossey-Bass

In this practical and engaging guide, top fundraising consultantMal Warwick introduces an entirely new and revolutionary approachto fundraising strategy and planning. He shows nonprofitorganizations how to set fundraising goals based on mission and howto select, implement, and stay with the right strategies to meetthose goals. His five fundamental fundraising strategies areGrowth, Involvement, Visibility, Efficiency, and Stability (GIVES),all of which link directly to specific and appropriate fundraisinggoals. The decision as to which strategy to use springs from theorganization's mission, and all fundraising activities are focusedon fulfilling that mission. Through real-world examples, Warwick shows readers how to choosea primary strategy that will drive both long-term fundraisingplanning and day-to-day fundraising activities. He then takes themstep by step through the process of integrating the strategy intocurrent operations, evaluating its progress, and sticking to thechosen strategy while facing the inevitable changes, obstacles, andsetbacks that nonprofits encounter every day. He also providesself-tests to help readers determine which strategy and tacticswill be most effective for their organizations. The FiveStrategies for Fundraising Success ensures that organizationsmake informed, productive decisions about their futures.

The Five Strategies for Fundraising Success: A Mission-Based Guide to Achieving Your Goals

How to Write Successful Fundraising Letters

For busy fundraisers, writing letters of appeal can be confusing and laborious. Now, a guide from the nation's premier letter-writing tutor--direct mail expert Mal Warwick--shows fundraisers what makes the best letters work. Whether its general advice about the most effective mail strategies, or specific advice for those interested in the details of a direct mail campaign, Warwick keeps fundraisers on track when he reminds: "You're writing for results--not a Pulitzer Prize." 
In How to Write Successful Fundraising Letters, Warwick's step-by-step model for writing a successful appeal walks you through the critical stages; his topics range from laying the groundwork for a prosperous campaign all the way through to the importance of thanking donors. Supported by an extensive collection of model letters, Warwick's no-nonsense, jargon-free work has helped thousands of fundraisers achieve results. Read a review written by Charity Channel Founder/CEO Stephen C. Nill: http://charitychannel.com/publish/templates/?a=471&amp;z=25

Jossey-Bass Inc Pub

A hands-on workbook to guide you through a revolutionary approach to mission-based strategic planning!
In Ten Steps to Fundraising Success, two of the country's leading fundraising experts Mal Warwick and Stephen Hitchcock show you how to implement a fundraising strategy that goes beyond simply raising money to meet your organization's financial requirements. Step-by-step, Warwick and Hitchcock show you how to develop a mission-driven fundraising strategy that is based on Warwick's highly successful Five Strategies approach. The Five Strategies for Fundraising Success -- offer you the additional advantages of electing and crafting your own strategic plans right on the page, and analyzing the results.

Ten Steps to Fundraising Success: Choosing the Right Strategy for Your Organization

Hitchcock, Stephen

Revolution in the Mailbox: Your Guide to Successful Direct Mail Fundraising

This updated edition of Mal Warwick's landmark book Revolution in the Mailbox has been thoroughly revised to provide your nonprofit organization with the most current and comprehensive survey of direct mail fundraising available anywhere. If you follow Warwick’s practical, down-to-earth advice, direct mail will help your organization grow, gain visibility, involve your donors, increase its efficiency, and achieve financial stability. Written in an easy, conversational style, this latest edition is filled with real-world examples and illustrations showing how you can realize the full potential of direct mail by putting it to work as a strategic tool.

Management & Leadership

Set is made up of: ISBN 0787949949 / 9780787949945 - The Five Strategies for Fundraising Success: A Mission-Based Guide to Achieving Your Goals ISBN 0787956740 / 9780787956745 - Ten Steps to Fundraising Success: Choosing the Right Strategy for Your Organization

Fundraising Success Set (The Five Strategies for Fundraising Success & Ten Steps to Fundraising Success)

Fundraising experts know that successful direct mail requires a continual search for improvements in copy, package formats, and lists through trial-and-error testing. There is no doubt that testing—when done correctly—can raise more money for your organization. In Testing, Testing, 1,2,3 direct mail and fundraising expert Mal Warwick shows how the cumulative value of thoughtful, systematic testing can help your organization reach its direct mail fundraising goals. This reader-friendly guide will take you through each phase of the scientific process of discovering your organization's ideal combination of direct mail offer, package, and postage. Like Warwick's other, widely quoted books on fundraising, Testing, Testing, 1,2,3 is based on an abundance of real-world examples drawn from his more than two decades of experience in direct mail. 
Read a Charity Channel review: http://www.charitychannel.com/publish/templates/?a=38

Testing, Testing 1, 2, 3: Raise More Money with Direct Mail Tests

Marketing & Sales

Testing, Testing 1, 2, 3 E-Bk

The Warick Fundraising set includes three titles, Revolution in the Mailbox: Your Guide to Successful Direct Mail Fundraising, Testing, Testing 1, 2, 3: Raise More Money with Direct Mail Tests, How to Write Successful Fundraising Letters Revolution in the Mailbox is an update of the most comprehensive survey of direct mail fundraising in the public interest. Fully illustrated and easy to read, packed with down-to-earth examples, it is an indispensable guide to direct mail fundraising for a nonprofit organization's staff, board members and donors. In Testing, Testing, 1,2,3 direct mail expert Mal Warwick shows how the cumulative value of thoughtful, systematic testing can't be over-estimated. Warwick's reader-friendly guide walks fundraisers through the scientific process of discovering the perfect combination of offer, package and postage. He explains how fundraisers often need several attempts, and months or years of step-by-step refinements, to produce a prospecting package that will build a large, responsive donor file. Writing letters of appeal can be confusing and laborious. How to Write Successful Fundraising Letters, a guide from the nation's premier letter-writing tutor-direct mail expert Mal Warwick-shows fundraisers what makes the best letters work. Warwick keeps fundraisers on track when he reminds them: "You're writing for results-Not a Pulitzer Prize." How to Write Successful Fundraising Letters provides both general advice about the most effective direct mail strategies and specific guidance for readers interested in the details of a direct mail campaign.

Warwick Fundraising Set: Revolution in the Mailbox; Testing, Testing 1, 2, 3; How to Write Successful Fundraising Letters (The Mal Warwick Fundraising Series)

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Books by Warwick, Mal