Fundraising When Money Is Tight: A Strategic and Practical Guide to Surviving Tough Times and Thriving in the Future

Mal Warwick

Jossey-Bass

A NONPROFIT SURVIVAL KIT for HARD TIMES "This is a must-read for all of us in fundraising. Mal Warwick includes practical approaches for difficult economic times, from zero-based thinking about our programs to strategies for relating to our donors and making certain our fundraising programs are prepared to succeed not only now but when the economy recovers."--Eugene R. Tempel, president, Indiana University Foundation "Brilliant! No nonprofit organization can afford to ignore the insightful advice Mal Warwick offers in this concise and eminently readable book. It's practical, down-to-earth, and addresses the complex, real-world challenges of raising money in tough times." --Ben Jealous, president, NAACP "Fundraising When Money Is Tight is an important book in a difficult time for all. This is the right book for anyone who is committed to advancing the public good."--Jane Wales, founder, Global Philanthropy Forum, and vice president, Aspen Institute "This is a must-read book by any fundraising manager. It's timely, it's a good read, and the moment I put it down I made sure my managers got focused, got real, and got with the project today." --Mark Astarita, director of fundraising, British Red Cross

"Writing from extensive experience in guiding fundraising efforts, Warwick offers detailed advice and analysis along with copious examples and instructive case studies.--"Library Journal".

How to Write Successful Fundraising Letters

Business & Money

Finance

Strathmoor Pr

How to Write Successful Fundraising Appeals Now in a completely revised third edition, this classic book shows how to create winning appeals that will realize the full potential of direct mail and online fundraising. Written by fundraising guru Mal Warwick, with assistance from Eric Overman, this comprehensive resource gives nonprofit fundraising staff the information needed to write compelling fundraising appeals for any medium. If you follow Warwick's guidelines, your direct mail and online fundraising campaigns will produce better results, year after year. Written in an easy-to-read style, the book is filled with practical techniques, proven approaches, and illustrative examples of both successful and unsuccessful appeals based on the authors' wealth of experience fundraising for hundreds of nonprofits. Step-by-step and appeal by appeal, the book shows how to navigate the fundraising appeal process with ease. To meet the demands of today's socially connected donors, this new edition explains how to mesh today's online technologies with direct mail to produce optimal fundraising results. You'll learn how to use e-mail, websites, Facebook, Twitter, and mobile technology to recruit more donors and raise more money. The book includes current research on timely topics such as online vs. offline behavior, online giving statistics, demographics, and best practices in integrated fundraising. If you're a nonprofit professional eager to master the latest methods in fundraising, or simply need to write direct mail appeals for your organization, How to Write Successful Fundraising Appeals will help you hone your skills and create appeals that will hit the mark every time.

How to Write Successful Fundraising Appeals

[Library Edition Audiobook CD in sturdy Vinyl case.]  [Read by William Hughes] The nearly three billion people living on two dollars a day are not just the world's greatest challenge -- they represent an extraordinary market opportunity. The key is what Paul Polak and Mal Warwick call Zero-Based Design: starting from scratch to create innovative products and services tailored for the very poor, armed with a thorough understanding of what they really want and need, and driven by what Polak and Warwick call ''the ruthless pursuit of affordability.'' Polak has been doing this work for years, and Warwick has extensive experience in both business and philanthropy. Together, they show how their design principles and vision can enable unapologetic capitalists to supply the very poor with clean drinking water, electricity, irrigation, housing, education, health care, and other necessities at a fraction of the usual cost and at profit margins comparable to those of businesses in the developed world. Promising governmental and philanthropic efforts to end poverty have not reached scale because they lack the incentives of the market to attract massive resources. This book opens an extraordinary opportunity for nimble entrepreneurs, investors, and corporate executives that will result not only in vibrant, growing businesses but also a better life for the world's poorest people.

The Business Solution to Poverty: Designing Products and Services for Three Billion New Customers (Library Edition)

Paul Polak

Economics

Blackstone Audio

Can you motivate a donor to respond to your next mailing with a thousand dollar gift? Absolutely, says Mal Warwick in his book, Raising $1000 Gifts by Mail. Mal is the dean of high dollar direct mail he practically invented it. Mal points to organizations like yours that have, somewhat astoundingly, turned small givers into big ones ... with just the right mailing. Here is one example. Heeding Mal's advice, a regional activist organization sent just 889 letters to selected donors. This small mailing produced income of $59,450. That is impressive. But even better: gifts averaged $2,123! And the cost of the mailing was 14 cents per dollar raised. A second example: An anti-hunger organization sent just over 10,000 high-dollar pieces. The mailing yielded 679 gifts totaling $117,749. And the overall response was a whopping 6.4 percent! When there is gold underfoot, you can scratch the surface and content yourself with $25 and $50 nuggets. Or, using Mal's strategies, you can drill down and mine that rich vein of $1000, $2000, even $5000 donors by mail.

The Mercifully Brief, Real World Guide to Raising $1,000 Gifts By Mail

Marketing & Sales

Emerson & Church Publishers

On average, how much do charitable organizations raise each year using email and social media? About 7 percent of their gift revenue. That means the lion's share of donations still comes from direct mail. If you want those checks in your mailbox to be 10 to 20 times larger than they are now, quickly adopt Mal Warwick's high-dollar strategy, tested and proven over the past 30 years. Warwick shows you step by step how to create a direct mail appeal that's all but guaranteed to motivate your $100 donors to increase their gifts in ways you wouldn't have believed possible.

Raising $1000 Gifts by Mail in the Age of Email and Social Media, Revised Edition

See the best price to sell, buy, or rent books by Mal Warwick. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Mal Warwick

See the best price to sell, buy, or rent books by Mal Warwick. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Fundraising When Money Is Tight: A Strategic and Practical Guide to Surviving Tough Times and Thriving in the Future

Fundraising When Money Is Tight: A Strategic and Practical Guide to Surviving Tough Times and Thriving in the Future

How to Write Successful Fundraising Letters

How to Write Successful Fundraising Appeals

The Business Solution to Poverty: Designing Products and Services for Three Billion New Customers (Library Edition)

The Mercifully Brief, Real World Guide to Raising $1,000 Gifts By Mail

Raising $1000 Gifts by Mail in the Age of Email and Social Media, Revised Edition