Consumer Behavior CTB 3.5

South-Western, Div of Thomson Learning

Microeconomics OHT

Unknown, Author

Contemporary Biz CTB IBM 3.5

Louis E. Boone

Financial Management

EUGENE F. BRIGHAM

TB/Tm (Retailing)

DUNNE

This best-selling introductory marketing research text has undergone a complete transition in the fifth edition, making it completely accessible to students while still retaining one of it's greatest features- it's level of relevant and important information.  Take a look at this revised text and you'll see how we combined a true managerial and decision-making emphasis, with the most thorough explanation of what marketing research is, and how marketing research is done.  This text will give your students a complete understanding of the modern practice of marketing research from the formulation of a question to the presentation of the results.

Basic Marketing Research

Gilbert A. Churchill

Business & Money

Econ Contemp Issues CTB Wind

EDGMAND

Resource Manual and Math Practice

Science & Math

WILLIAMS

Mathematics

A completely up-to-date text for one of the most dynamic upper-level and graduate courses in marketing departments today. It offers the entire range of international marketing topics beginning with start-up operations, continuing with new market entry considerations, and concluding with the international issues confronting giant global marketers.

International Marketing

Czinkota, Michael R.

International

Environment: Kit: Text and Prbdata She Cdr

RAVEN

Environment

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