Basic Marketing Research

Gilbert A. Churchill

Harcourt Brace College Publishers

Marketing Research: Methodological Foundations

Business & Money

Marketing & Sales

Thomson Learning

This best-selling introductory marketing research text has undergone a complete transition in the fifth edition, making it completely accessible to students while still retaining one of it's greatest features- it's level of relevant and important information.  Take a look at this revised text and you'll see how we combined a true managerial and decision-making emphasis, with the most thorough explanation of what marketing research is, and how marketing research is done.  This text will give your students a complete understanding of the modern practice of marketing research from the formulation of a question to the presentation of the results.

South-Western, Div of Thomson Learning

Topics of this book on marketing research include: extensive treatment of ethics in discussing market research; increased emphasis on the use of the Internet in marketing research; and revised case studies.

Management & Leadership

Harcourt School

This market leader has established itself as a classic through seven previous editions by presenting superior, balanced coverage of both the qualitative and quantitative aspects of marketing research. The six stages of the research process provide a solid framework to ensure the development of students' conceptual and practical understanding of marketing research. It may be used for both upper-division undergraduate and graduate level courses.

Marketing Research : Methodological Foundations Eighth Edition (The Harcourt Series in Marketing)

Dawn Iacobucci

South-Western College Pub.

This best-selling text prepares students for effective decision making in employment through its managerial perspective on the quantitative and qualitative aspects of marketing research. Churchill's unique organisation allows students to develop an appreciation of the six steps of the research process. With a flexible, modular design and numerous examples and cases, this book provides an unequalled balance of theory and practice. Features: * The text organization follows the classic six stages in the research process, which defined the way the course was taught when Churchill's first edition was introduced in the 1970s. * A modular design enhances teaching flexibility by placing some of the more difficult material in appendices immediately after each chapter. * Supporting data bases reflect actual company experiences included in the text and provide students with first-hand experience in analyzing statistical problems. New to this edition: * Over 25 percent of the cases are new and another 30 percent have been revised. * Increased emphasis on the international aspects of the marketing research. * Careful attention has been paid to the current impact of technology and decision support systems in the field of marketing research. * A new video case, designed to be viewed in short, topical segments, illustrates key textual points and encourages interactive learning. * "Research Realities" detail applications of new information technology in the general field of marketing research as well as in specific situations. Of the 85 Research Realities, more than 25 percent are new. * Increased coverage of ethics includes a conceptual framework for viewing ethics choices in Appendix 2A, and more ethical scenarios that students need to address in subsequent chapters.

Harcourt College Pub.

This research/theory based text cites the theoretical foundations of sales mangement. The material in previous editions has been expanded to include empowerment, stress management, leadership and strategic management. Experimental applications are also included appearing at the end of the chapters, providing the student with the opportunity to work relevant topics.

Sales Force Management (The Irwin Series in Marketing)

Neil M. Ford

Orville C. Walker Jr.

Richard D.Irwin

Thomas J. Brown

South-Western Pub.

Marketing Research

South-Western Educational Publishing

Tom J. Brown

Tracy A. Suter

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Books by Gilbert A. Churchill