Now available in an exciting, eye-catching, four-colour text, Shimp's Advertising, Promotion and Supplemental Aspect of Integrated Marketing Communications 4/e fully integrates all aspects of marketing communication, providing a more complete treatment of sales promotion, point-of-purchase communications and advertising media selection than any text on the market. Beginning in Chapter 1, the fourth edition takes a more extensive integrated marketing communication (IMC) perspective than in previous editions and also introduces a 'building-brand-equity' perspective that is utilised throughout the chapters following. More user friendly than ever, the text also includes a CD-ROM presentation disk for instructors to use in class. Organised by chapter, the animated disk includes videos, tables, figures, graphs, and overhead transparencies to support text material. Features: * Sophisticated yet student friendly, the text incorporates a lively writing style with myriad real-world examples that capture readers' interests. * The text provides up-to-date treatment of text concepts as well as complete coverage of practitioner-oriented material. * Chapter opening vignettes offer real-world illustrations of communications in practice, setting the stage for chapter concepts. * 'Focus on Marketing Communications' boxes in each chapter detail interesting developments in the field, while 'Global Focus' boxes enhance the text's global marketing perspective. * End-of-chapter review questions and exercise drive home chapter concepts and topics. New to this edition: * Treatment of integrated marketing communications (IMC) has been expanded in Chapter 1, and the importance of achieving integration is woven throughout the text. * For the first time, the text is presented in four colours. * Completely current, the fourth edition has been thoroughly revised and updated with the most recent material and examples available. * Point of Purchase discussions have been expanded, reflecting the more recent research available. * Ancillary materials now include a new instructor's classroom presentation CD-ROM. * All material has been thoroughly updated for the Instructor's Manual, which also provides special attention to the new presentation CD-ROM.

ADVT’G,PROMO&SUPP ASPECTS OF MKT COM,4E+ (The Dryden Press Series in Marketing)

Business & Money

SHIMP

Finance

South-Western College Pub.

Internet Resource Guide

Marketing & Sales

<p>BOOK UNUSED. Kept on book shelf. No markings of any kind anywhere on book. Cover corners, edges, and pages are flawless! Prompt shipping guaranteed</p>

Advertising promotion 7 edition

Thomson Learning

Advertising Concepts The Fundamentals of Advertising 7th Edition Custom

Thomson/South-Western

Advertising, Promotion, and otheraspects of Integrated Marketing Communication Instructor's 9th Edition

Thomson/South-Wrstrrn,2007

<p>The MznLnx Exam Prep series is designed to help you pass your exams. Editors at MznLnx review your textbooks and then prepare these practice exams to help you master the textbook material. Unlike study guides, workbooks, and practice tests provided by the texbook publisher and textbook authors, MznLnx gives you all of the material in each chapter in exam form, not just samples, so you can be sure to nail your exam.</p>

Exam Prep for Advertising, Promotion, and Other Aspects of Integrated Marketing Communications by Shimp, 7th Ed.

Education & Teaching

Schools & Teaching

MznLnx

ADVERTISING AND PROMOTION : AN IMC APPROACH

CENEAGE LEARNING INDIA PVT LTD

Advertising, Promotion And Supplemental Aspects Of Integrated Marketing Communications (6th 03 - Old Edition)

Terence A.

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