Shows how to properly balance the need for speed with the drive for profitability.

Lean, Rapid, and Profitable New Product Development

Business & Money

Robert G. Cooper

Management & Leadership

Product Development Institute

Stellar new product development is no accident – it is the result of a disciplined, systematic approach based on best practices. This book is a collection of 18 articles, handpicked by the authors, that span the practices critical for success; from generating breakthrough new ideas, accelerating the Stage-Gate Idea-to-Launch process, improving project selection with portfolio management and developing a product innovation and technology strategy. Over the years, research has yielded insights into the secrets of success and best practices in product innovation. This selection of carefully chosen readings and articles strategically focuses on the four points of performance that drive a business’s new product success, illustrated in the Innovation Diamond™: Product Innovation and Technology Strategy, Portfolio Management, Stage-Gate Idea-to-Launch system, Climate, Culture and Leadership. For more information, visit: www.stage-gate.com

Successful Product Innovation: A Collection of Our Best

Cooper, Robert G.

Edgett, Scott J.

Achieve dominance in the marketplace by implementing a product innovation strategy to guide your company’s product innovation efforts, investment decisions and resource allocation. World-renown innovation experts, Dr. Robert G. Cooper and Dr. Scott J. Edgett lead you through a powerful executive framework for developing and implementing a product innovation strategy, complete with numerous examples and useful tips. The authors offer a comprehensive guide to help companies develop and implement an effective product innovation strategy. Emphasis is placed on selecting strategic arenas, developing attack plans and determining the resource commitments needed to successfully deploy your innovation strategy. This book, complete with a rich set of real-life examples, brings together the salient points of effective product innovation and strategic management to direct your innovation efforts. For more information, visit: www.stage-gate.com

Product Innovation and Technology Strategy

See the best price to sell, buy or rent books by the Product Development Institute publisher. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Product Development Institute

See the best price to sell, buy or rent books by the Product Development Institute publisher. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Lean, Rapid, and Profitable New Product Development

Successful Product Innovation: A Collection of Our Best

Product Innovation and Technology Strategy