Anyone involved in any phase of new product initiation will enjoy this step-by-step guide to generating product ideas, choosing the right project, dealing with risk, developing the market plan, testing the product and the strategy, and understanding timing.

Mastering the New Product Game

Business & Money

Robert G. Cooper

Marketing & Sales

Wadsworth Publishing Co Inc

<p>Will be shipped from US. Used books may not include companion materials, may have some shelf wear, may contain highlighting/notes, may not include CDs or access codes. 100% money back guarantee.</p>

Child Development, Its Nature & Course, 5th Edition

Self-Help

Ganie B. DeHart

L. Alan Sroufe

Personal Transformation

McGraw-Hill Humanities/Social

Child Development

Portfolio Management for New Products

McMaster University

<p>Shows how to properly balance the need for speed with the drive for profitability.</p>

Lean, Rapid, and Profitable New Product Development

Management & Leadership

Product Development Institute

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Books by Robert G. Cooper