The specific steps for creating wealth from the master himself.

Creating Wealth

Allen, Robert G.

Business & Money

Listen USA

Explains how to successfully invest in real estate

Nothing Down

Real Estate

Change Masters

45 Minute Audio CD with Harvard Business School Professor outlines how innovation is our number one national resource and competitive edge in the business world. The key to change is understanding the structure.

Moss, Rosabeth

Business Development & Entrepreneurship

Provides practical how-to's on running

George Sheehan on Running

SHEEHAN

Since its publication in 1983, The Marketing Imagination has been widely praised as the classic, all-inclusive "Levitt on Marketing." Now Theodore Levitt -- renowned as the Harvard Business School's "guru of marketing" -- has newly expanded his original work to recap the developing globalization debate and to respond to his critics. He has also added his famed McKinsey Award-winning essay "Marketing Myopia," and included detailed accounts of how to maximize the product life cycle and achieve the delicate balance between innovation and imitation. As before, this new edition of The Marketing Imagination shows Levitt at his best -- sharp, knowledgeable, erudite, and, yes, as imaginative as ever.

Marketing Imagination

Levitt, Theodore

Management & Leadership

Putting the One Minute Manager to Work (The One Minute Manager)

Putting the One Minute Manager to Work

How to apply the key techniques learnt in One-Minute Manager. This is the companion to the original blockbuster bestseller which has transformed businesses around the world. This is the essential companion volume to The One Minute Manager, the international bestseller praised by top managers around the world. This book shows how the One Minute management techniques can be applied on a day-to-day basis to improve performance, productivity and profits. Their message is that there is no 'quick fix'. The keys to successful management are conviction and consistency. Putting the One Minute Manager to Work is essential reading for all those who aspire to management, and to managing well.

Kenneth H. Blanchard

In Search of Excellence

Tom Peters reveals the top eight successful insights into the mechanisms of major American corporations.

Peters, Thomas J.

What the "Winner's Edge" is, how to use it, how to keep it, how to make it work for you.

The Winner's Edge

Waitley,Denis

Seeds Of Greatness

The real keys, the seeds, necessary to develop a truly meaningful life.

Seeds of Greatness

A ListenUSA Business Classic: Spend 50 minutes with the Authors of "Positioning: the Battle for Your Mind," as they share with you the keys for using military principles to develop your own Marketing Warfare Strategies.

Marketing Warfare: How to Use Military Principles to Develop Marketing Strategies

Trout, Jack

Ries, Al

Marketing & Sales

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Books by Listen USA