CHINESE LANGUAGE EDITION/3034 400510-4405. CHINES LANGUAGE EDITION.490 PGS. 1971 Marmaro Toki name inside. original McGraw Hill. Bright Green Dust Jacket. Black cloth with gold writing down the spine.

The Marketing Mode Pathways to Corporate Growth

Levitt, Theodore

McGraw=Hill

Few individuals have had such a dramatic impact on the conceptual basis of modern marketing as Theodore Levitt. This paperback offers a selection of Levitt's most influential essays published in the "Harvard Business Review". From the classic "Marketing Myopia" to the "Globalization of Markets," the ideas of Theodore Levitt belong in the repertoire of all marketing professionals.

Levitt on Marketing (Harvard Business Review Paperback Series)

Business & Money

Marketing & Sales

Harvard Business School Pr

Since its publication in 1983, The Marketing Imagination has been widely praised as the classic, all-inclusive "Levitt on Marketing." Now Theodore Levitt -- renowned as the Harvard Business School's "guru of marketing" -- has newly expanded his original work to recap the developing globalization debate and to respond to his critics. He has also added his famed McKinsey Award-winning essay "Marketing Myopia," and included detailed accounts of how to maximize the product life cycle and achieve the delicate balance between innovation and imitation. As before, this new edition of The Marketing Imagination shows Levitt at his best -- sharp, knowledgeable, erudite, and, yes, as imaginative as ever.

Marketing Imagination

Management & Leadership

Listen USA

Stop pushing products―and start cultivating relationships with the right customers.
If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it―and your customers―at the center of your business.
Leading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to:
<ul>
<li>Figure out what business you’re really in</li>
<li>Create products that perform the jobs people need to get done</li>
<li>Get a bird’s-eye view of your brand’s strengths and weaknesses</li>
<li>Tap a market that’s larger than China and India combined</li>
<li>Deliver superior value to your B2B customers</li>
<li>End the war between sales and marketing</li>
</ul>

HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)

Review, Harvard Business

Christensen, Clayton M.

Reichheld, Fred

Kotler,Philip

Business Culture

Harvard Business Review Press

See the best price to sell, buy, or rent books by Levitt, Theodore. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Levitt, Theodore