A Handbook of Human Resource Management

Business & Money

Michael Armstrong

Human Resources

Kogan Page, Limited

Title: BUSINESS PLAN WORKBOOK

PAUL BARROW' 'COLIN; BARROW

HOW TO PASS THE CIVIL SERVICE QUALIFYING TESTS

Politics & Social Sciences

Mike Bryon

Politics & Government

<p>The prospect of managing a project forces many people to ask if they have the skills necessary. Designed to give you guidance through the process of managing a project effectively, How to be a better Project Managre will help you to become better at the job.</p>

How to Be a Better Project Manager : Tested Techniques to Help You to Achieve Your Goals (How to Be a Better...Ser.)

Trevor L Young

Management & Leadership

Everything You Should Know About Public Relations (Direct Answers to Over 500 Questions)

ANTHONY DAVIS

Marketing & Sales

The classic guide to effective advertising, How to Advertise has been an industry guidebook for more than 25 years. It has sold over 130,000 copies in the United States alone and has been published in 11 languages.  Now industry authorities Kenneth Roman and Jane Maas, joined by new media expert Martin Nisenholtz, have produced an entirely new updated edition for the new world of marketing communications:  New chapters include:   generating creative ideas;  advertising on the internet;  integrated communications.  There is new material on:   brands and strategies;  campaigns;  target marketing;  research;  media strategies and tactics;  how to work with an agency;  truth and ethics.   And lots of fresh examples of: TV, magazines, newspapers, radio and outdoor ads, direct marketing, brochures, catalogues and promotions. Plus an appreciation of David Ogilvy and a look at the purpose of advertising. A comprehensive tool for advertisers, agencies and students alike, this is a complete practical guide to what works in advertising, what doesn't - and why. More than an advertising guide, it shows how to build brands and businesses. Even if you're not part of the advertising world, it's a fascinating insight into what it's really all about.   Table of Contents: 

How to Advertise: What Works, What Doesn't - And Why

Kenneth Roman & Jane Maas

Knowledge Entrepreneur with CD Rom

COLIN COULSON-THOMAS

The New Conceptual Selling (2/e): The One to One Selling System that Builds a Win Win Buyer-Seller Relationship

Stephen E. Heiman

Robert B. Miller

Hard-Core Management

Jo Owen

Measuring return on investment (ROI) in training has become a major issue - not least because trainers now have to prove real benefits to increasingly budget-conscious organizations. Written by one of the leading experts in the field, this book provides trainers and senior human resource staff with all the information they need to understand how to assess both the tangible and intangible benefits of their training. Complete with detailed worked examples showing how all aspects of training effectiveness can be monitored and assessed, the book dispels the myths that can impede a successful evaluation of the economics of training and performance improvement. This book answers the who, what, where, when, and why of training return on investment by considering, Who is a candidate for training ROI? What exactly is training ROI? Where do ROI calculations begin and end? When should training ROI be measured? Why should your organization even consider it? ...and also includes practical advice on the widely overlooked subject of communicating return on investment results to stakeholders.

Understanding the Basics of Return on Investment in Training

Phillips, P.

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