In this approach-changing guide to how to sell more cars, industry expert Chris J. Martinez provides extensive tips and strategies to help any new or experienced auto sales professional take their sales career to the next level. Through sheer determination to succeed after almost dropping out of high school (ultimately finishing in 5 years) and then failing to see college through, the car sales business unexpectedly found Chris Martinez in 2003. In his more than 13 years in the industry, he has assisted with the openings of 5 dealerships across the U.S. and helped turn a failing store into one of the Top 10 dealerships in the nation. Driving Sales is a comprehensive roadmap that details what it takes to sell 1000+ cars per month---from the 4 critical strategies your sales team must master to the building blocks that took Charles Maund Toyota to 1000+ car sales per month to how to strategically drive customers to your dealership. This insider's guide is a must-read for any dealership ready to level up. Topics include:- 5 Steps to Creating a Winning Car Sales Team- Components of an Effective Car Sales Process- Our Most Effective 10-Step Auto Sales Process- 6 Critical Car Salesmanship Skills- 7 Critical Rules of Closing the Deal- Top 10 Closing Mistakes in Automobile Sales- How to Follow Up with Automobile Customers- 20 Most Effective Ways to Increase Car Dealership Traffic- The Basics of Great Customer Service in Car Sales "With Chris's guidance, [Charles] Maund Toyota became one of the first dealerships to develop a strategy and standalone budget to connect with people through paid Facebook advertising. His forward-thinking attitude resonated through the dealership's team as they've grown 500% in sales during his tenure. Simply put, [Chris] is an incredible person to work with, and he makes those of us around him look good."

Driving Sales: What It Takes to Sell 1000+ Cars Per Month

Business & Money

Martinez, Chris J.

Industries

J. Joseph Group, LLC

The Ultimate Guide to Selling More Cars than Ever The car sales industry is in a historically phenomenal position. As nationwide car sales numbers continue to climb, however, many car dealerships still struggle and eventually close. The dealerships that continue to dominate the market year after year, making the most of the potentially explosive growth, are the ones that truly understand the most effective approach to sales.  In this guide to selling more cars than ever, Chris Martinez shares the strategies, approaches and mindsets that, as the manager of one of the most successful car dealerships in the nation (and a 30-car-per-month salesperson before that), have enabled him to sell more cars than ever. Topics include: - The 4 Keys to Successful Sales - The 10 Steps of a Successful Sales Process  - 10 Sales Mistakes to Avoid Like the Plague  - The Importance of Knowing Your Numbers - Top 10 Closing Mistakes  - Secrets to Mastering Sales Follow-Ups - 13 Steps to Increase Your Visibility  From a thorough explanation of the sales process to critical salesmanship skills to top closing secrets and mistakes, Martinez guides you step-by-step through setting (and crushing) your sales goals.

The Drive to 30: Your Ultimate Guide to Selling More Cars than Ever

Do you know how to create a digital marketing strategy that grows your auto dealership month after month? Chris Martinez's approach helped grow the Charles Maund Toyota Dealership in Austin, Texas by approximately 680% in seven years. Developing an effective, scalable marketing strategy is every car dealership's most pressing challenge. Yet most dealerships have no idea where to start or are spinning their wheels (and losing the majority of their marketing dollars) with ineffective strategies. The Unfair Advantage will show you: - The critical role branding your auto dealership plays in your long-term success- why humanizing your dealership can make all the difference (and how to do it)- the key area most dealerships are virtually ignoring (to the detriment of their long-term growth)- how to develop a solid, effective, scalable marketing strategy that will take your dealership to the next level- the reasons most dealerships fail to implement a successful marketing plan (so you can avoid them) Whether you're a car dealership owner, general manager, marketing team member or salesperson, this proven, repeatable and scalable approach to dealership marketing will get you back in the driver's seat so that you're positioned to skyrocket the growth of your auto dealership.

The Unfair Advantage: Digital Marketing Principles that Will Explode the Growth of an Auto Dealership (Unfair Advantage + Digital Marketing Blueprint)

Martinez, Chris

From the author of Driving Sales, The Drive to 30, The Unfair Advantage & The Rainmaker and the author of The 7 Minute Setup (two of the most forward-thinking minds in Retail Automotive) comes a simple yet highly effective approach to leveraging the power of digital marketing in order to sell more cars. 
Car dealership leaders are still heavily reliant on traditional methods to market and advertise vehicles. Sometimes, those methods are applied to digital formats, and these approaches--which are quickly becoming not only too costly but also ineffective--exhaust millions of dollars. Further, dealers surviving on a limited budget often find themselves increasingly helpless at the hands of what they think is “strategic marketing advice” from “gurus who know way more about this stuff than I do.” 
Put simply, dealers can’t remain isolated from or ignorant of the digital world. They need to onboard, analyze, and hone their digital strategies in order to stay afloat. Car dealerships that embrace the power of digital marketing will thrive. 
Throughout Digital Marketing Blueprint, Martinez & Lopes answer questions and remove overwhelm while giving dealers a proven blueprint for building their digital marketing strategy. 
With over 18 years in the automotive industry (11 in strategic marketing for dealer growth), Retail Automotive Executive Chris Martinez has seen tremendous success with these methods. He helped a single Toyota store go from selling 150 vehicles to over 1,000 vehicles a month and got similar results at multiple dealerships selling multiple brands. These strategies have taken his current auto group from an average of 400 to 650 units a month, during a pandemic and a massive, industry-wide inventory shortage. 
With over 40 years in Retail Automotive (he started working at car dealerships when he was 11 years old), Frank J. Lopes has led multiple dealerships, selling multiple brands in markets across the US to double- and triple-digit increases while utilizing his methods of sales strategies, marketing, merchandising, advertising, and opportunity handling. He was the first and only marketing agent for Gary Vaynerchuk, and he currently runs one of the premier Digital Marketing Agencies in Retail Automotive, which is also one of the most successful sales strategy, coaching, and training companies in the space. 
Martinez & Lopes have worked together at multiple dealerships, generating triple-digit percentage sales increases each and every time.

Digital Marketing Blueprint: A Car Dealer's Guide to Selling More Cars (Unfair Advantage + Digital Marketing Blueprint)

Lopes, Frank J.

Marketing & Sales

From the author of Driving Sales, The Drive to 30, and The Unfair Advantage comes a straightforward, powerful guide for desk managers ready to become rainmakers.\nMost desk managers believe that printing out a four square or saying "No" to a salesperson on a proposed deal makes them a strong team member. In reality, what makes a great desk manager is the ability to be a rainmaker.\nIf you've wondered what it takes to grow a dealership without all the fancy advertising and gimmicks and why your role as desk manager is critically important, this comprehensive pocket guide is for you.\nYou will discover: What it takes to be the strongest strategy player possible How to encourage a shared mindset among your sales professionals Common desk manager pitfalls (and how to avoid them completely) The most effective way to conduct a proper turn Ways to make the most of your service bay Powerful ways to present a deal to the lender Six practical ways to find great deals (where you haven't thought to look!)\nIf you want to maximize your sales while helping your people grow, it's time for you to become a rainmaker.

The Rainmaker: Fundamentals of the Car Dealer's Desk Manager

The Closer: The Automotive Professional's Guide to Closing the Deal

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