Do you know how to create a digital marketing strategy that grows your auto dealership month after month? Chris Martinez's approach helped grow the Charles Maund Toyota Dealership in Austin, Texas by approximately 680% in seven years. Developing an effective, scalable marketing strategy is every car dealership's most pressing challenge. Yet most dealerships have no idea where to start or are spinning their wheels (and losing the majority of their marketing dollars) with ineffective strategies. The Unfair Advantage will show you: - The critical role branding your auto dealership plays in your long-term success- why humanizing your dealership can make all the difference (and how to do it)- the key area most dealerships are virtually ignoring (to the detriment of their long-term growth)- how to develop a solid, effective, scalable marketing strategy that will take your dealership to the next level- the reasons most dealerships fail to implement a successful marketing plan (so you can avoid them) Whether you're a car dealership owner, general manager, marketing team member or salesperson, this proven, repeatable and scalable approach to dealership marketing will get you back in the driver's seat so that you're positioned to skyrocket the growth of your auto dealership.

The Unfair Advantage: Digital Marketing Principles that Will Explode the Growth of an Auto Dealership (Unfair Advantage + Digital Marketing Blueprint)

Business & Money

Martinez, Chris

Martinez, Chris J.

Industries

J. Joseph Group, LLC

From the author of Driving Sales, The Drive to 30, and The Unfair Advantage comes a straightforward, powerful guide for desk managers ready to become rainmakers.\nMost desk managers believe that printing out a four square or saying "No" to a salesperson on a proposed deal makes them a strong team member. In reality, what makes a great desk manager is the ability to be a rainmaker.\nIf you've wondered what it takes to grow a dealership without all the fancy advertising and gimmicks and why your role as desk manager is critically important, this comprehensive pocket guide is for you.\nYou will discover: What it takes to be the strongest strategy player possible How to encourage a shared mindset among your sales professionals Common desk manager pitfalls (and how to avoid them completely) The most effective way to conduct a proper turn Ways to make the most of your service bay Powerful ways to present a deal to the lender Six practical ways to find great deals (where you haven't thought to look!)\nIf you want to maximize your sales while helping your people grow, it's time for you to become a rainmaker.

The Rainmaker: Fundamentals of the Car Dealer's Desk Manager

Marketing & Sales

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Books by Martinez, Chris