Using Messaging Applications is designed to be everything you need to know if you're planning to introduce any Mobile Messaging Applications this year. Both the authors have real world experience of creating and deploying messaging applications for companies from blue chips to bleeding edge start-ups, as well as an in-depth theoretical understanding. The guide they have written is an invaluable tool for corporate decision-making and practical implementation. The book is especially useful for the following organisations:  · Retailers and corporates · Application developers · Mobile Operators · Venture capitalists and analysts "This book gives everything you need to know to develop your company's wireless strategy - based on MMS, EMS and SMS, as well as how to implement it." Simon Buckingham - CEO Mobile Streams It's a practical, hands-on and readable guide that gives you a complete understanding of what your company should be doing about the mobile revolution. It explains how your customer relationships and marketing can be improved. And how you can harness mobile to improve your business processes and communication with employees. Over 50 leading edge case studies from around the world are featured, with the emphasis on what's actually happening now (SMS), as well as in the future (MMS). About the authors: Ajit Jaokar and Russell Buckley are among the world’s leading authorities on messaging applications and consult for a range of blue chip and specialist clients. They started collaborating at ZagMe, one of the world’s first location-based advertising channels. ZagMe ran over 1500 mobile marketing campaigns for the likes of Burger King, HMV and TopShop.

Using Mobile Messaging Applications: Sms, Ems and Mms

Computers & Technology

Jaokar, Ajit

Buckley, Russell

Networking & Cloud Computing

futuretext

OpenGardens - The innovator's guide to mobile applications development and the impact of telecoms web services OpenGardens draws on our interaction with developers in the Mobile data industry, the 5,000 people in our networks and on our personal experience. It provides a very down to earth approach for the 'practical innovator', but has a deep running cause. The book presents ideas that we believe deeply in - within an industry we understand at the grassroots. Our cause is to help developers bring their mobile applications to market and gain a fair reward and in doing so build a functional eco-system. We believe that the third party developer ecosystem in the Mobile data industry is broken. This book is not a deep, strategic understanding of why it is broken or how to fix it - rather it is about how, even with a broken ecosystem, developers and Operators can work together to create new wealth. The key features of this book are: - A holistic view of development issues and operators - Why Open Gardens should not be confused with 'open source' - Insights based on actual feedback from Operators - An understanding of how web services will impact Mobile data applications development - How to 'sell' / position your service to the Operator - A focus on basic principles of Location, Messaging , Java, J2ME, web services etc - An analysis of why the current aggregator model is doomed - A methodology for analysing devices in the marketplace - A comparative outline of Operator developer programs - Strategies on how to engage with the Operator for the best results - An independent view of the industry based on personal experience Who should read this book: - Visionaries - Anyone who has an idea/ believes in this space - Developers - To get an unbiased view of Mobile data applications - Business development/Sales - To understand the best way to position your service to Operators - Operators - To understand the pitfalls of the developers With viewpoints from both developers and Operators, OpenGardens is all about growing a new ecosystem at some point in the future - one in which each side benefits whilst at the same time - making the best of the existing ecosystem today. The authors (Ajit and Tony) are uniquely qualified to write OpenGardens. Between them, they offer a dual perspective of development and Telecoms knowledge. Through their online and offline networking forums, Ajit and Tony have worked with a wide range of entrepreneurs. Ajit brings the Telecoms/developer perspective whereas Tony brings the Investor/finance perspective. Over the last year, through our networks, we have interacted with entrepreneurs from all over the world - spanning more than 91 countries ranging from USA, UK, Europe to even places like Siberia and Seychelles. Our networks typically attract the innovators / the early adopters - who believe in mobile technology, business and innovation despite the doom-and-gloom of the dot com industry around them. Why don't a thousand flowers (entrepreneurs) bloom in the Mobile Internet? This, together with two ancillary questions i.e. How can we foster innovation within the mobile data industry? And, How can we combine multiple services, bodies of knowledge and trends to create a commercially successful mobile data application? provide the central discussion themes. Our view is optimistic. We believe that there are opportunities in the existing and proposed mobile ecosystem. We used 'Air Graffiti' or splash messaging as an illustrative application. Its principles are valid - in the sense that - given a 'set of simple building blocks' there are no limits to what can be achieved through innovative combinations of these blocks. However, after reading this book, you may decide that the Mobile data industry is not for you. Even if you do so, the book would have served you well.

Opengardens: The Innovator's Guide To The Mobile Data Industry

Fish, Tony

Jaokar, Ajit V

Communities Dominate Brands: Business and marketing challenges for the 21st century is a book about how the new phenomenon of digitally connected communities are emerging as a force to counterbalance the power of the big brands and advertising. The book explores the problems faced by branding, marketing and advertising facing multiple radical changes in this decade. Communities Dominate Brands discusses how disruptive effects of digitalisation and connectedness introduce threats and opportunities. The authors compellingly illustrate how modern consumers are forming communities and peer-groups to pool their power resulting in a dramatic revolution of how businesses interact with their customers. The book provides practical guidance of how to move from obsolete interruptive advertising to interactive engagement marketing and community based communications, with dozens of real business examples from around the world. Communities Dominate Brands addresses its topic from a marketing (including advertising and branding) perspective and maintains a rigorous focus on business and profit dimensions of the issues involved. The book discusses such recent phenomena as blogging, virtual environments, mobile phone based swarming and massively multiplayer games. The book introduces a new generation of consumers called Generation-C (for Community). The book also discusses such new concepts as the Connected Age, Reachability, the Four C's, Alpha Users, and introduces Communities as an unavoidable new element into the traditional communication model. Combining the digital trends, modern management theories, and emerging new customer behaviour, Communities Dominate Brands arrives to its conclusion, that traditional marketing methods are increasingly ineffective and even becoming counterproductive. The power of the brands and the abuses by marketing have created a vacuum for a counterbalance, and digitally connected communities, the blogosphere, gamers, and especially the always-on connectedness of those on mobile phone networks, are emerging as the counterforce to redress the balance. The power of smart mobs and digitally enlightened communities will react rapidly to marketing excesses as the natural force balancing the power of the brands. The way a business can and must interact with the powerful new communities is through engagement marketing, by enticing the communities to interact with the brands. Communities Dominate Brands covers the major changes taking place in business and industry worldwide from leading digitally connected societies such as Finland, Korea, Japan, Hong Kong, UK and the USA. The authors discuss the business relevance of such community related technologies and phenomena such as blogging, CANs, iPod, MMOGs, MVNOs, PVRs, Ringing Tones, SMS text messaging, swarming, VOD. This is the definitive business book on the impact of new technologies, not explaining how technology works, but showing what businesses need to do to make money in the new digitally converging environment. Communities Dominate Brands analyses early successes of engaging communities by global brands such as Adidas, Apple, Audi, BBC, Boeing, Coca Cola, eBay, Ford, Google, Guinness, Hush Puppies, Lonely Planet, MTV, Nokia, Orange, Philips, Red Bull, Sony, Tesco, Tony &amp; Guy, Vodafone, etc. The lessons are amplified with insights from rough punishment by communities suffered by Hutchison/Three networks, Kryptonite locks, Mazda, the Philippines Government, etc. Fully indexed, impeccably researched with documented sources, offering over 50 current business examples and over a dozen case studies, Communities Dominate Brands is a hands-on practical business handbook on how to adjust marketing to deal with communities. With tools such as the Four C's and Reachability, the authors provide a competitive head-start to all who want to achieve customer satisfaction and return business in the 21st century.

Communities Dominate Brands

Business & Money

MOORE, Alan

Ahonen, Tomi T.

Marketing & Sales

Obsessed with what we can do with our mobile phones and the web, it's easy to lose sight of the big picture, because so much is changing and so fast. We are distracted by it. This book steps back to look at our use of new technology and draws some uncomfortable and challenging conclusions about what society may need to do to get the best, not the worst, out of the digital era. Why are our fundamental notions of space and time changing? Why going mobile is the big difference. How new technology makes us prefer the distant to the close at hand Can we sustain current levels of communication? Will we have to start blocking things out? How are people doing this already? Why time is the biggest issue for most people, and technology is not helping. How can we make media deeper? How our sense of who we are is changing too. Why building trust online is going to be so important, and such a challenge. Why we need to focus on social networks. Why a new sense of discipline is required to prevent us drowning in distraction. Why each of us can use digital to be creative.

Distraction: Being Human in the Digital Age

Curtis, Mark

** Testimonials ** If you're looking for the best source of information currently available on the subjects of both Web 2.0 and Mobile Web 2.0, you have to go no further than this book. - Dion Hinchcliffe, Editor-in-Chief of the Web 2.0 Journal and President of Hinchcliffe &amp; Company In their latest book, the authors make fresh challenges on the paradigms in Mobile data. You are not going to agree with it all, but it will challenge your own thinking. - Jeremy Flynn, Head of Commercial Partnerships, Vodafone UK Simply the most comprehensive and easily-accessible book, on mobile Web 2.0 and it's future potential, available to date. - Dr Rebecca Lingwood CEng MIMechE, Director of Continuing Professional Development, University of Oxford Why should you buy this book? - Gain an understanding of both Web 2.0 and Mobile Web 2.0 - Learn how Web 2.0 extends to the 'wider Internet' - Learn from the experts: our work has been widely published and referenced on the Web. Our viewpoints are practical, independent and realistic - Understand the seven principles of Mobile Web 2.0 - Understand the other factors that affect Mobile Web 2.0 (like the rollout of IMS, WiMAX, Revenue models for Web 2.0 etc.) The seven principles of Mobile Web 2.0 - Mobile content and the changing balance of power (The power of user-generated content) - I am not a number, I am a tag (The impact on the telecoms industry's management of numbers) - Multilingual mobile access (Everyone, Everywhere with a phone running .. ) - Mobile Web 2.0 and digital convergence (Mobile Web 2.0 is a driver to digital convergence) - The disruptive power of Ajax and mobile widgets - Location based services and Mobile Web 2.0 (LBS has never quite taken off. Will Mobile Web 2.0 help?) - Mobile search: Much more than Google on your mobile phone

Mobile Web 2.0: The Innovator's Guide to Developing and Marketing Next Generation Wireless/Mobile Applications

Mobile Strategies explains the different business models and strategies available for businesses looking to enter the mobile sector. Starting off with a historical overview of the telecommunications business, the book explains how mobile has developed into the business it is today, what models have made money, and which ones haven't. With a straightforward, practical style, the book gives an advice on Starting an MVNO Using SMS to build revenues Selling handset ring-tones, wallpapers, and games The future of mobile media, including Mobile Music and TV Services for 3G and next generation networks Mobile marketing, advertising, and customer interactivity Convergence and Triple Play In each area, clear guidance is provided on what customers are looking for, the possibilities and limitations of the technology, effective go-to-market strategies, business models, costs, risks, and an overview of the operational requirements. All models are illustrated with case studies from companies includi

Mobile Strategies: Wireless Business Models, Mvnos And the Growth of Mobile Content

Weiss, Tom

This book is based on the author's experience working at Sun Microsystems as an IT Architect specialising in Identity System Integration with Telecom Customers and Cable Customers along with Sun's NEP (network equipment partners) and integrating Sun Identity System with ISV (independent software vendor) partners. It also includes the author's understanding of market developments in the Identity space and potential future, based on the developments that have taken shape in the last five years (2002 to 2007). The objective of this book is to explore the strategic significance, market requirements and all the potential possibilities of leveraging Standards based Identity Systems for an Enterprise IT environment (&amp; Enterprise Architecture) and Telecommunication environment to provide a pragmatic view for the future in network convergence and converged services based on Service Oriented Architecture. This book also looks into the alignment and functional (vertical) integration offered by an Identity System as a Common Security Framework for Enterprise Services (such as ERP, SCM, CRM Services based on SOA), Web Services, DRM Services, Telecom Services (Data, Voice and Video), Enterprise Networks and Telecom Networks (including Sensor Networks, Programmable Networks, 4G Networks and IMS Networks)..

Identity & Security: A Common Architecture & Framework for Soa and Network Convergence

Radhakrishnan, Rakesh

Certification

Digital Korea is a study of the most advanced country for digital convergence, South Korea. Much of what we see in South Korea today sounds like science fiction - but forms the solid reality of life in South Korea today. Thus, it is a great source of ideas and insights which we can learn from. The book discusses a country where every household internet connection has already been upgraded to broadband; where 100 mbit/s speeds are already sold and gigabit speeds already coming; where every phone sold is a cameraphone; where three out of every four mobile subscriptions is a 3G connection; where cars and PCs and mobile phones now ship with in-built digital TVs; where 42% of the population maintain a blogsite and four out of ten have created an avatar of themselves; where over half of the population pay with cellphones and 25% of the total South Korean population have participated inside a multiplayer online game, in fact inside the same multiplayer online game. The stories from South Korea are each more amazing than the last. 50,000 citizen journalists write the national Ohmy News newspaper. While Second Life fascinates western media for its 2 million users, South Korean Cyworld has 20 million users. While we tend to view the 8 million active users of the World of Warcraft as a milestone in massively multiplayer online games, South Korean Lineage already has 14 million active gamers. And perhaps most telling of all - the South Korean government is convinced every Korean home will have a household robot within ten years. Household robots? Not just cleaning our homes and providing security, but reading bedtime stories to our kids and helping them with their homework too. Digital Korea includes chapters on all these issues and more with the state-of-the-art latest products and services described in detail. This is one of the first attempts to understand the current state of digital convergence, ubiquitous computing and the information society that is South Korea. The book is called simply 'Digital Korea', but its subtitle is long as the stories in the book are so wide-reaching: Convergences of broadband internet, 3G cellphones, multiplayer gaming, digital TV, virtual reality, electronic cash, telematics, robotics, e-government and the intelligent home. The research for the book took a long time as so many different fields had to be covered. But the resulting book is now the most up-to-date view of that exact point where science fiction meets science fact. What happens when virtual reality meet the real world, with wireless reach and broadband speed? The book is packed with statistics and case studies and Tomi's famous "Pearls". As an interesting method, they have also often placed two rival statistics side-by-side, such as "In 2006 in USA 10% of music sales was digital" accourding to IFPI, and next to it on the opposing page "in 2006 in South Korea 57% of music sales was digital" also according to IFPI. This kind of comparisons help illustrate just how much of a lead South Korea has been able to pull.

Digital Korea: Convergence of Broadband Internet, 3g Cell Phones, Multiplayer Gaming, Digital TV, Virtual Reality, Electronic Cash, Telematics, Robotics, E-government and the Intelligent Home

Ahonen, Tomi

O'Reilly, Jim

The IT and telecom market in Russia are booming, and here is your key to success in it. This book is a must have for anyone doing business in Russia, be it exporting technology products, investing, or seeking partners. The author, Dr. Andrey Gidaspov, tells you exactly how your journey to Russia can be a successful and rewarding experience. Dr. Gidaspov has been in the telecom consulting market for over 12 years and helped hundreds of companies to start successful partnerships in the IT and telecom sectors in Russia. Riding the Russian Technology Boom reveals his findings on this $40 billion market. Here you will also find a wealth of professional advice from IT and telecom companies in the field, people who have achieved business success in Russia. You will also find a contact list of over 150 TOP Russian IT and Telecom businesses. The book outlines in four easy and practical steps the secrets of selecting the right distributor or system integrator in every IT and telecom market segment. Plus you will find tips on: How to certify your telecom equipment How to sell your equipment or services to large Russian telcos and mobile operators How to arrange a successful trip to one of the outlying Russian regions How to promote your product at a Russian technology trade show How to apply for your Russian visa, survive Moscow's Sheremetyevoa Airport, find an interpreter, and much more Finally, the author shares with you his original insights into Russia and Russians; tells you how to understand Russian creative minds, or samorodki; uses authentic Russian folk stories and military history to explain his countrymen's mentality; and even explains why his wife thinks he is an incorrigible Russian. Dr. Gidaspov has sealed deals for hundreds of American companies with Russian and CIS partners, ranging from start-up businesses to large multi-national corporations throughout Eurasia. His past clients in Russia and the CIS include well-known technology leaders such as Motorola, Harris, Oracle, SAP, Corning, Tellabs, Qualcomm, Net2Phone, Nortel, Andrew and many others. In 2007 he launched a comprehensive GidaByte portal (www.gidabyte.com) to help investors and suppliers get the latest news and analysis on the Russian IT and telecom market. Dr. Gidaspov regularly contributes to a number of Russian ICT industry journals such as iKS Magazine, ComNews, PCWEEK and CNews. Apart from his wide technology expertise, Dr. Gidaspov holds a doctorate degree in political science from Tashkent State Institute of Oriental Studies, where he focused his research on U.S, China relations in the 21st century.

Riding the Russian Technology Boom: A Guide to Success in Business and Partnerships With Russian Telecom and It Companies

Gidaspov, Andrey

With the subtitle of Cellphone, Cameraphone, iPhone, Smartphone,Tomi's latest book takes readers to a journey of the most advancedcontent and media services deployed on mobile phones in the mostadvanced mobile telecoms countries such as Japan, South Korea, HongKong, Finland etc. He goes through the taxonomy of the seven massmedia, with an emphasis of what lessons can be learned when newermedia were introduced. These lessons he applies now to the 7th media,mobile, with compelling arguments for why just copying television,newspaper or internet content to mobile is not enough. The book starts by setting the stage by examining the overall industryand the consumers of mobile content in four chapters. Next Tomidevotes two chapters into explaining how to build compelling contentto mobile, and exploding the myths of the limitations of supposedlytoo small keypad and tiny screen. In the book he then devotes achapter each to the most promising early media content types: music,gaming, TV, internet, advertising and social networking. Tomi explainswhat works and what doesn't when deploying content to the mobile. Healso includes a chapter on SMS text messaging. In the book Tomi expands his 5 M's mobile service theory to 6 M's. Hediscusses the seven unique benefits of mobile as a mass media channel,and he discusses how mobile phones have evolved through the 8 C's. Heconcludes the book with essays on related matters such as disruptivefactors now creating new opportunities, and a chapter on discussingwhy the American industry lags the rest of the world in mobiletelecoms. Like Tomi's previous books with us (Communities Dominate Brands,co-authored with Alan Moore and Digital Korea, co-authored with JimO'Reilly) Mobile as 7th of the Mass Media is also a hardcover book,which runs 322 pages and is packed with 16 case studies,up-to-the-minute statistics, end-user analysis, and real worldexamples. The book is in production and will be available in bookstores soon. Weare currently taking pre-orders for the book. We also will sell thisbook in bulk orders at a discount for those who may consider it as acorporate gift for example or for in-house training.

Mobile As 7th of the Mass Media: Cellphone, Cameraphone, Iphone, Smartphone

Industries

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