<p>OpenGardens - The innovator's guide to mobile applications development and the impact of telecoms web services OpenGardens draws on our interaction with developers in the Mobile data industry, the 5,000 people in our networks and on our personal experience. It provides a very down to earth approach for the 'practical innovator', but has a deep running cause. The book presents ideas that we believe deeply in - within an industry we understand at the grassroots. Our cause is to help developers bring their mobile applications to market and gain a fair reward and in doing so build a functional eco-system. We believe that the third party developer ecosystem in the Mobile data industry is broken. This book is not a deep, strategic understanding of why it is broken or how to fix it - rather it is about how, even with a broken ecosystem, developers and Operators can work together to create new wealth. The key features of this book are: - A holistic view of development issues and operators - Why Open Gardens should not be confused with 'open source' - Insights based on actual feedback from Operators - An understanding of how web services will impact Mobile data applications development - How to 'sell' / position your service to the Operator - A focus on basic principles of Location, Messaging , Java, J2ME, web services etc - An analysis of why the current aggregator model is doomed - A methodology for analysing devices in the marketplace - A comparative outline of Operator developer programs - Strategies on how to engage with the Operator for the best results - An independent view of the industry based on personal experience Who should read this book: - Visionaries - Anyone who has an idea/ believes in this space - Developers - To get an unbiased view of Mobile data applications - Business development/Sales - To understand the best way to position your service to Operators - Operators - To understand the pitfalls of the developers With viewpoints from both developers and Operators, OpenGardens is all about growing a new ecosystem at some point in the future - one in which each side benefits whilst at the same time - making the best of the existing ecosystem today. The authors (Ajit and Tony) are uniquely qualified to write OpenGardens. Between them, they offer a dual perspective of development and Telecoms knowledge. Through their online and offline networking forums, Ajit and Tony have worked with a wide range of entrepreneurs. Ajit brings the Telecoms/developer perspective whereas Tony brings the Investor/finance perspective. Over the last year, through our networks, we have interacted with entrepreneurs from all over the world - spanning more than 91 countries ranging from USA, UK, Europe to even places like Siberia and Seychelles. Our networks typically attract the innovators / the early adopters - who believe in mobile technology, business and innovation despite the doom-and-gloom of the dot com industry around them. Why don't a thousand flowers (entrepreneurs) bloom in the Mobile Internet? This, together with two ancillary questions i.e. How can we foster innovation within the mobile data industry? And, How can we combine multiple services, bodies of knowledge and trends to create a commercially successful mobile data application? provide the central discussion themes. Our view is optimistic. We believe that there are opportunities in the existing and proposed mobile ecosystem. We used 'Air Graffiti' or splash messaging as an illustrative application. Its principles are valid - in the sense that - given a 'set of simple building blocks' there are no limits to what can be achieved through innovative combinations of these blocks. However, after reading this book, you may decide that the Mobile data industry is not for you. Even if you do so, the book would have served you well.</p>

Opengardens: The Innovator's Guide To The Mobile Data Industry

Computers & Technology

Fish, Tony

Jaokar, Ajit V

Networking & Cloud Computing

futuretext

<p>** Testimonials ** If you're looking for the best source of information currently available on the subjects of both Web 2.0 and Mobile Web 2.0, you have to go no further than this book. - Dion Hinchcliffe, Editor-in-Chief of the Web 2.0 Journal and President of Hinchcliffe &amp; Company In their latest book, the authors make fresh challenges on the paradigms in Mobile data. You are not going to agree with it all, but it will challenge your own thinking. - Jeremy Flynn, Head of Commercial Partnerships, Vodafone UK Simply the most comprehensive and easily-accessible book, on mobile Web 2.0 and it's future potential, available to date. - Dr Rebecca Lingwood CEng MIMechE, Director of Continuing Professional Development, University of Oxford Why should you buy this book? - Gain an understanding of both Web 2.0 and Mobile Web 2.0 - Learn how Web 2.0 extends to the 'wider Internet' - Learn from the experts: our work has been widely published and referenced on the Web. Our viewpoints are practical, independent and realistic - Understand the seven principles of Mobile Web 2.0 - Understand the other factors that affect Mobile Web 2.0 (like the rollout of IMS, WiMAX, Revenue models for Web 2.0 etc.) The seven principles of Mobile Web 2.0 - Mobile content and the changing balance of power (The power of user-generated content) - I am not a number, I am a tag (The impact on the telecoms industry's management of numbers) - Multilingual mobile access (Everyone, Everywhere with a phone running .. ) - Mobile Web 2.0 and digital convergence (Mobile Web 2.0 is a driver to digital convergence) - The disruptive power of Ajax and mobile widgets - Location based services and Mobile Web 2.0 (LBS has never quite taken off. Will Mobile Web 2.0 help?) - Mobile search: Much more than Google on your mobile phone</p>

Mobile Web 2.0: The Innovator's Guide to Developing and Marketing Next Generation Wireless/Mobile Applications

Business & Money

Jaokar, Ajit

Marketing & Sales

My Digital Footprint asks - Is privacy a two-sided digital business model where your privacy will be someone else's business?  This book addresses the critical question of 'who owns the digital you'. The dark side of my digital footprint is big brother on steroids, no control, no trust, no privacy, no value. The enlightened view: 'consumers will have value in exchange for privacy as companies wrestle to control and own your data'. My Digital Footprint is about the digital data created from your interactions with electronic devices, such as mobile phones, web PCs and TVs. This data has significant value, when analysed and fed back, to create services with colour, focus and relevancy for you as a user, as well as to brands, who want to own your whole digital life experience.  Digital footprint data is valuable and is the reason why the ownership of this data class is the Web's next battleground. The two central ideas which underpin value in My Digital Footprint are: the role of the mobile device in enriching the value of the data and the real-time feedback loop. The ability to get data out of or off a mobile device lends itself to the unique advantage a mobile device has. The book explores how the mobile device once prevailed for the consumption of content and has evolved to enable the capturing of data on what and how we consume and with whom.  Like Marmite, some people like the idea of digital footprints and some do not, but, irrespective of personal preference, we all leave digital footprints behind us and they are about much more than just identity. Digital footprints are about where we have been, for how long, how often; with whom and the inter-relationships we formed in getting there. Digital footprints are memories and moments, they are not your personal identity, your passport, bank account or social security number.

My Digital Footprint: A Two-Sided Digital Business Model Where Your Privacy Will Be Someone Else's Business!

See the best price to sell, buy, or rent books by Fish, Tony. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Fish, Tony