Using Messaging Applications is designed to be everything you need to know if you're planning to introduce any Mobile Messaging Applications this year. Both the authors have real world experience of creating and deploying messaging applications for companies from blue chips to bleeding edge start-ups, as well as an in-depth theoretical understanding. The guide they have written is an invaluable tool for corporate decision-making and practical implementation. The book is especially useful for the following organisations:  · Retailers and corporates · Application developers · Mobile Operators · Venture capitalists and analysts "This book gives everything you need to know to develop your company's wireless strategy - based on MMS, EMS and SMS, as well as how to implement it." Simon Buckingham - CEO Mobile Streams It's a practical, hands-on and readable guide that gives you a complete understanding of what your company should be doing about the mobile revolution. It explains how your customer relationships and marketing can be improved. And how you can harness mobile to improve your business processes and communication with employees. Over 50 leading edge case studies from around the world are featured, with the emphasis on what's actually happening now (SMS), as well as in the future (MMS). About the authors: Ajit Jaokar and Russell Buckley are among the world’s leading authorities on messaging applications and consult for a range of blue chip and specialist clients. They started collaborating at ZagMe, one of the world’s first location-based advertising channels. ZagMe ran over 1500 mobile marketing campaigns for the likes of Burger King, HMV and TopShop.

Using Mobile Messaging Applications: Sms, Ems and Mms

Computers & Technology

Jaokar, Ajit

Buckley, Russell

Networking & Cloud Computing

futuretext

<p>** Testimonials ** If you're looking for the best source of information currently available on the subjects of both Web 2.0 and Mobile Web 2.0, you have to go no further than this book. - Dion Hinchcliffe, Editor-in-Chief of the Web 2.0 Journal and President of Hinchcliffe &amp; Company In their latest book, the authors make fresh challenges on the paradigms in Mobile data. You are not going to agree with it all, but it will challenge your own thinking. - Jeremy Flynn, Head of Commercial Partnerships, Vodafone UK Simply the most comprehensive and easily-accessible book, on mobile Web 2.0 and it's future potential, available to date. - Dr Rebecca Lingwood CEng MIMechE, Director of Continuing Professional Development, University of Oxford Why should you buy this book? - Gain an understanding of both Web 2.0 and Mobile Web 2.0 - Learn how Web 2.0 extends to the 'wider Internet' - Learn from the experts: our work has been widely published and referenced on the Web. Our viewpoints are practical, independent and realistic - Understand the seven principles of Mobile Web 2.0 - Understand the other factors that affect Mobile Web 2.0 (like the rollout of IMS, WiMAX, Revenue models for Web 2.0 etc.) The seven principles of Mobile Web 2.0 - Mobile content and the changing balance of power (The power of user-generated content) - I am not a number, I am a tag (The impact on the telecoms industry's management of numbers) - Multilingual mobile access (Everyone, Everywhere with a phone running .. ) - Mobile Web 2.0 and digital convergence (Mobile Web 2.0 is a driver to digital convergence) - The disruptive power of Ajax and mobile widgets - Location based services and Mobile Web 2.0 (LBS has never quite taken off. Will Mobile Web 2.0 help?) - Mobile search: Much more than Google on your mobile phone</p>

Mobile Web 2.0: The Innovator's Guide to Developing and Marketing Next Generation Wireless/Mobile Applications

Business & Money

Fish, Tony

Marketing & Sales

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Books by Jaokar, Ajit