Designed for introductory business maths courses, this text provides both procedural details and illustrations from the "Wall Street Journal" and "Kiplinger Magazine" articles.

Practical Business Math Procedures

Business & Money

Slater,Jeffrey

Management & Leadership

Business One Irwin

Tells how to overcome the problems of implementing Total Quality Management, and includes advice on gaining the support of management and workers

Why TQM Fails And What to Do About It

Willard, Marsha L.

Brown, Mark Graham

Hitchcock, Darcy E.

Creating Demand: Powerful Tips and Tactics for Marketing Your Product or Service

Discusses the psychology of demand, tells how to avoid wasting marketing money, and includes advice on improving the effectiveness of advertising

Ott, Richard

Marketing & Sales

Money Market Calculations

Stigum, Marcia

Economics

Cheap but Good Marketing Research

Andreasen, Alan R.

Based on studies conducted at the Center for Information Systems Research at MIT's Sloan School of Management. Addresses in detail managing data, anticipating organizational resistance, and linking ESS to specific business objectives. Annotation copyright Book News, Inc. Portland, Or.

Executive Support Systems: The Emergence of Top Management Computer Use

Rockart, John F.

De Long, David W.

Identifies the costs of mishandled mergers, tells how to avoid the most common management errors, and explains how to overcome resistance to change

Making Mergers Work: A Guide to Managing Mergers and Acquisitions

Pritchett,Price

The Enclyclopedia of Technical Market Indicators is the most complete and comprehensive description of technical stock market indicators ever published! It separates Wall Street myth from reality and shows the reader the true forecasting value of over 110 indicators. This book provides the reader with: Objective and quatitative guidance on how to calculate an interpret scores of wildly followed technical market indicators. Successful buy and sell decision rules; Clear examples and complete details of performance over many decades of stock market history.

The Encyclopedia of Technical Market Indicators

Colby, Robert W.

A new model for service-age management that views management itself as a service offers guidelines for implementing a leadership that is employee-focused and extensive examples of the philosophy at work

At America's Service: How Corporations Can Revolutionize the Way They Treat Their Customers

ALBRECHT, KARL

Gathers articles on investment theory and practice, financial analysis, and portfolio management.

Classics: An Investor's Anthology

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Books by Business One Irwin