Reflecting the most recent, relevant information in the field, this best-selling book offers readers a practical foundation for marketing in nonprofit organizations. Its coverage encompasses the entire marketing process, providing valuable insights on strategic evaluations, positioning, market targeting, and more. For managers and future managers of nonprofit organizations, for-profit organizations, and government agencies.

Strategic Marketing for Nonprofit Organizations

Business & Money

Andreasen, Alan R.

Kotler,Philip

Management & Leadership

Pearson College Div

Reflecting the most recent, relevant information in the field, this best-selling text forms a conceptual and practical foundation for marketing in nonprofit organizations. Its coverage encompasses the entire marketing process, providing valuable insights on strategic evaluations, positioning, market targeting, and more.

Strategic Marketing for NonProfit Organizations (5th Edition)

PRENTICE/HALL

Good clean copy ,no page damage ,no writing or highlighting.

Kotier, Philip

Business Development & Entrepreneurship

Provides a conceptual and practical foundation for strategic marketing in non-profit organizations, emphasizing strategic evaluations, positioning and market targeting. Checklists, case studies and sample materials are included. The new edition includes a chapter on strategy and social marketing.

This important book offers a revolutionary approach to solving a range of social problems--drug use, smoking, unsafe sex, and overpopulation--by applying marketing techniques and concepts to change behavior. For example, it shows that at-risk teenagers are consumers who decide whether or not to "buy" safe sex practices. This successful approach is based on Alan R. Andreasen's more than twenty years of experience in consulting, teaching, and research with social marketing programs around the world. 
Andreasen shows that effective social change starts with a thorough understanding of the needs, wants, and perceptions of the target consumer--who has ultimate control over the outcomes. The book offers a detailed explanation of how to design a step-by-step program that will move the customer from ignorance and indifference to action and ultimately maintenance of that action. Marketing Social Change offers a wealth of information for developing an effective social marketing plan.

Marketing Social Change: Changing Behavior to Promote Health, Social Development, and the Environment

Health, Fitness & Dieting

Jossey-Bass

Marketing research is vital to part of organizational effectiveness in today's highly competitive marketplace. But many managers in small businesses with limited budgets consider it out of reach. In Marketing Research That Won't Break the Bank, Alan Andreasen shows readers how to get the information they need to make smart, strategic decisions without spending a lot of money. The tools and techniques presented will help managers gain an in-depth understanding of their target market, competitors, and environment without stretching the organization's budget.

Marketing Research That Won't Break the Bank: A Practical Guide to Getting the Information You Need, 2nd Edition

Marketing & Sales

Cheap but Good Marketing Research

Business One Irwin

Becoming involved in the arts is not a one-step process, but a progression through several stages. This study offers a six-stage model for use by both arts managers and researchers in the field.

Expanding the Audience for the Performing Arts (Research Division Report, No 24)

Arts & Photography

Performing Arts

Seven Locks Pr

Social Marketing in the 21st Century

The goal of this cutting edge book is to reposition social marketing so that foundations, government agencies, and various nonprofits will approach social change in a way that reaches both upstream and downstream individuals in society. Author Alan R. Andreasen outlines potential roles, restates fundamental principles, and then suggests how social marketing might be applied to a sample of nontraditional challenges.

Sage Publications, Inc.

The goal of this cutting edge book is to reposition social marketing so that foundations, government agencies, and various nonprofits will approach social change in a way that reaches both upstream and downstream individuals in society. Author Alan R. Andreasen outlines potential roles, restates fundamental principles, and then suggests how social marketing might be applied to a sample of nontraditional challenges.

See the best price to sell, buy, or rent books by Andreasen, Alan R.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Andreasen, Alan R.

See the best price to sell, buy, or rent books by Andreasen, Alan R.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Strategic Marketing for Nonprofit Organizations

Strategic Marketing for NonProfit Organizations (5th Edition)

Strategic Marketing for Nonprofit Organizations

Strategic Marketing for Nonprofit Organizations

Marketing Social Change: Changing Behavior to Promote Health, Social Development, and the Environment

Marketing Research That Won't Break the Bank: A Practical Guide to Getting the Information You Need, 2nd Edition

Cheap but Good Marketing Research

Expanding the Audience for the Performing Arts (Research Division Report, No 24)

Social Marketing in the 21st Century

Social Marketing in the 21st Century