Organizational Buying Behavior

Business & Money

Bonoma, Thomas V.

Business Culture

Amer Marketing Assn

Marketing Strategies: For a Tough Environment (AMA EDUCATOR'S PROCEEDINGS ENHANCING KNOWLEDGE DEVELOPMENT IN MARKETING) [Paperback] [Jun 01, 1980] LA Placa, Peter J. and Frank, Newton ...

Marketing Strategies: For a Tough Environment (AMA EDUCATOR'S PROCEEDINGS ENHANCING KNOWLEDGE DEVELOPMENT IN MARKETING)

LA Placa, Peter J.

Frank, Newton

Management & Leadership

Consumer Panels

Consumer Panels is the definitive work on the topic. By integrating cutting-edge academic research with global best practices, Consumer Panels provides data-driven tips on reducing reactivity and burnout, improving recruitment and retention, and cutting costs while increasing data quality. In addition, the book provides research-based guidance on reducing biases in electronic panels and on anticipating future developments in panel research.  For expert market researchers, it provides new tips, ideas, and state-of-the-art innovations for leveraging both online and offline panels. For brand managers, it provides clear guidance on how to better understand consumers with less cost, time, and effort. For academics, it provides advice on how to develop and use convenience panels to answer difficult questions about purchase trends and consumption patterns.

Sudman, Seymour

Proceedings of the Eleventh Paul D. Converse Symposium (American Marketing Association Proceedings Series)

Paul D. Converse Symposium 1981 University of Illinois at Urbana-cham

Winter, Frederick W.

Assessment of Marketing Thought and Practice: 1982 Educator's Conference Proceedings (AMA EDUCATOR'S PROCEEDINGS ENHANCING KNOWLEDGE DEVELOPMENT IN MARKETING)

WALKER,Bruce

Scientific Method in Marketing: 1984 Ama Winter Educators' Conference (American Marketing Association Proceedings Series)

<p>American Marketing Association 1991 Hardcover Fine in Like New jacket First Edition. Edited by Hugh S. Hardy. Contains selected works of Alfred Politz who dominated U.S. marketing and advertising research from the 1940s to the 1960s. Includes index.</p>

The Politz Papers: Science and Truth in Marketing Research

International Marketing: An Annotated Bibliography (BIBLIOGRAPHY SERIES (AMERICAN MARKETING ASSOCIATION))

Cavusgil, S. Tamer

When published, this was the first-of-its-kind handbook that provided detailed descriptions of multi-item rating scales used to measure marketing related constructs. Covering the period from 1980 to 1989, this easy-to-use reference tool details 588 marketing scales used in Consumer Behavior; Advertising; and Organizational, Sales Force, and Miscellaneous fields. With both Volume I and II on their book shelves, contemporary market researchers and academics have easy access to nearly 1000 different measurement scales, including some history of the scales' use in scholarly studies.

Marketing Scales Handbook: A Compilation of Multi-Item Measures

Hensel, Paul J.

Bruner, Gordon C.

Marketing & Sales

2000 Ama Educators' Proceedings: Enhancing Knowledge Development in Marketing (11)

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