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Hensel, Paul J.

Books by Hensel, Paul J.

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Marketing Scales Handbook: A Compilation of Multi-Item Measures image

Marketing Scales Handbook: A Compilation of Multi-Item Measures

Author(s): Hensel, Paul J.
ISBN-13: 9780877572268
Edition: 1
Publisher: South-Western Educational Pub
Released: Jul 01, 1992
Format: Hardcover, 1315 pages
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Marketing Scales Handbook: A Compilation of Multi-Item Measures image

Marketing Scales Handbook: A Compilation of Multi-Item Measures

Author(s): Hensel, Paul J.
ISBN-13: 9780877572510
Publisher: Amer Marketing Assn
Released: Jan 01, 1995
Format: Paperback, 0 pages
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Marketing Scales Handbook, Volume II: A Compilation of Multi-Item Measures image

Marketing Scales Handbook, Volume II: A Compilation of Multi-Item Measures

Author(s): Hensel, Paul J.
ISBN-13: 9780877572619
Edition: 1
Publisher: South-Western Educational Pub
Released: Jul 01, 1996
Format: Paperback
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Marketing Scales Handbook, Volume III: A Compilation of Multi-Item Measures image

Marketing Scales Handbook, Volume III: A Compilation of Multi-Item Measures

Author(s): James, Karen E.
ISBN-13: 9780877572909
Edition: 1
Publisher: South-Western Educational Pub
Released: Jul 01, 2001
Format: Hardcover, 1651 pages
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Marketing Scales Handbook, Volume IV: Consumer Behavior (Marketing Scales Series) image

Marketing Scales Handbook, Volume IV: Consumer Behavior (Marketing Scales Series)

Author(s): James, Karen E.
ISBN-13: 9781587992056
Edition: 1
Publisher: South-Western Educational Pub
Released: Jul 28, 2005
Format: Hardcover, 864 pages
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