<p>This major text draws together key readings in international marketing, offering the ideal synthesis of current theoretical developments in the area. Beginning with critical summary of topical issues, looks at global mktg infastructure, international processes, globalization of mkts, products, advertising, distribution, pricing. Draws out unique issues. Will be vital, interesting reading</p>

International Marketing Reader

Paliwoda, Stanley J.

Ryans, John K., Jr.

Business & Money

Cengage Learning EMEA

Marketing High Technology

Shanklin, William L.

Science & Math

Lexington Books

International Business Classics

Baker, James C.

Howard, Donald G.

Management & Leadership

Examines the changes in the marketing strategies that will be necessary in order to market goods and services in Europe

Marketing Strategies for the New Europe: A North American Perspective for 1992

Rau, Pradeep A.

Economics

Amer Marketing Assn

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Books by Ryans, John K., Jr.