Shows marketers, advertisers, and other business people how they can increase sales and profits with consumer-oriented marketing plans

Capturing Customers: How to Target the Hottest Markets of the '90s

Piirto, Rebecca

Francese, Peter

Business & Money

Amer Demographics Books

Gathering data from the US Census Bureau, the Bureau of Labor Statistics, the National Center for Health Statistics, and other sources, the Almanac is a guide to the demographics of the American marketplace. It details many of the quantifiable factors that separate buyers from non-buyers: age, sex, household type, income, spending, assets and other variables. Because age is so central to purchasing decisions and marketing strategies, the information is broken down by age groups, and changes in the size of those groups is projected through the end of the century. The tables, charts and graphs are well produced and clearly presented. Annotation copyright Book News, Inc. Portland, Or.

1990-1991 Almanac of Consumer Markets: A Guide to Today's More Complex and Harder to Find Customers

Ambry, Margaret

Explains how market researchers now look beyond the demographics of a target audience in an effort to discover what goes on in consumers' minds, and makes both the successes and failures of this form of research accessible to non-statisticians. Includes anecdoted examples of applied psychographic research. Annotation copyright Book News, Inc. Portland, Or.

Beyond Mind Games: The Marketing Power of Psychographics

Management & Leadership

Desktop Marketing: Lessons from America's Best

Thomas, Richard K.

Kirchner, Russell J.

The first and only book that explains what psychographics is, where it came from, and how you can use it. Drawing from interviews with market research professionals, articles, books, and other sources, this definitive work demystifies psychographics. It is also available on audio tape, so you can turn your commute time to profit by learning how to apply psychographics to your marketing and sales.

Capturing Customers : How to Target the Hottest Markets of the '90s

Provides information on consumer behavior on a month-by-month basis, describing the events, weather patterns, and other factors influencing consumer purchases throughout the year

The Seasons of Business: The Marketer's Guide to Consumer Behavior

Waldrop, Judith

Selling The Story: The Layman's Guide to Collecting and Communicating Demographic Information

Shows how to research, understand, interpret, and communicate demographic information, and includes story ideas and a list of trends to watch

Selling the Story: The Layman's Guide to Collecting and Communicating Demographic Information

Politics & Social Sciences

Dunn, William

Social Sciences

ex library book in good condition w library markings

Health Care Consumers in the 1990s

Health, Fitness & Dieting

The first statistical biography of a generation that no marketer will want to be without. Today's teenagers are interested in the environment, good jobs, and good times. They also spend $55 billion of their parents' income on clothes, CDs, sports gear and electronics. Teenage "busters" comprise 17% of the U.S. population--a segment larger than seniors.

The Baby Bust: A Generation Comes of Age

See the best price to sell, buy or rent books by the Amer Demographics Books publisher. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Amer Demographics Books

See the best price to sell, buy or rent books by the Amer Demographics Books publisher. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Capturing Customers: How to Target the Hottest Markets of the '90s

1990-1991 Almanac of Consumer Markets: A Guide to Today's More Complex and Harder to Find Customers

Beyond Mind Games: The Marketing Power of Psychographics

Desktop Marketing: Lessons from America's Best

Beyond Mind Games: The Marketing Power of Psychographics

Capturing Customers : How to Target the Hottest Markets of the '90s

The Seasons of Business: The Marketer's Guide to Consumer Behavior

Selling the Story: The Layman's Guide to Collecting and Communicating Demographic Information

Health Care Consumers in the 1990s

The Baby Bust: A Generation Comes of Age