Shows marketers, advertisers, and other business people how they can increase sales and profits with consumer-oriented marketing plans

Capturing Customers: How to Target the Hottest Markets of the '90s

Piirto, Rebecca

Francese, Peter

Business & Money

Amer Demographics Books

<p>Explains how market researchers now look beyond the demographics of a target audience in an effort to discover what goes on in consumers' minds, and makes both the successes and failures of this form of research accessible to non-statisticians. Includes anecdoted examples of applied psychographic research. Annotation copyright Book News, Inc. Portland, Or.</p>

Beyond Mind Games: The Marketing Power of Psychographics

Management & Leadership

<p>The first and only book that explains what psychographics is, where it came from, and how you can use it. Drawing from interviews with market research professionals, articles, books, and other sources, this definitive work demystifies psychographics. It is also available on audio tape, so you can turn your commute time to profit by learning how to apply psychographics to your marketing and sales.</p>

Capturing Customers : How to Target the Hottest Markets of the '90s

See the best price to sell, buy, or rent books by Piirto, Rebecca. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Piirto, Rebecca

See the best price to sell, buy, or rent books by Piirto, Rebecca. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Capturing Customers: How to Target the Hottest Markets of the '90s

Beyond Mind Games: The Marketing Power of Psychographics

Beyond Mind Games: The Marketing Power of Psychographics

Capturing Customers : How to Target the Hottest Markets of the '90s