The Seasons of Business, the Marketer's Guide to Consumer Behavior

Reference

Mogelonsky, Marcia

Waldrop, Judith

Consumer Guides

American Demographics Books

<p>Provides information on consumer behavior on a month-by-month basis, describing the events, weather patterns, and other factors influencing consumer purchases throughout the year</p>

The Seasons of Business: The Marketer's Guide to Consumer Behavior

Business & Money

Management & Leadership

Amer Demographics Books

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Books by Waldrop, Judith