This book's timely approach focuses on the analysis of data using modern statistical and spreadsheet software programs. Emphasizing the correct application of statistical inference methods to a variety of real problems in business, the book makes sense of data and teaches not only how a statistical method is applied, but why and why not. The text integrates computer use and pedagogy throughout. The authors emphasize Excel, Minitab, and JMP IN, among other programs.

Statistical Thinking for Managers - Textbook Only

Science & Math

J.K.

Chemistry

South-Western Pub.

Marketing Today

Business & Money

Rachman, David J.

Economics

walt disney company: the arrival of Eisner and wells

Strategic Management: A Managerial Perspective (Dryden Press Series in Management)

Stimpert, Larry

Bourgeois, L. J.

Duhaime, Irene M.

Stimpert, J. L.

Management & Leadership

This leading text continues to set the standard with up to the minute coverage of the trends and issues in the dynamic sales field, equipping students with a strong foundation and the innovative skills needed for 21st century selling.

Sales Management

Raymond W. LaForge

International Marketing 2002 Update is a completely up-to-date text for one of the most dynamic upper level and graduate courses in the marketing department today. It offers the entire range of international marketing beginning with start-up operations, continuing with new market entry considerations and concluding with the international issues confronting giant global marketers. Special emphasis in this edition is given to the impact technology has had on the marketing world in the past few years. This edition also includes updated vignettes within the chapter as well as brand new video cases!

International Marketing, 2002 Update

Czinkota, Michael R.

Czinkota, Michael

Ronkainen, Ilkka

Boone and Kurtz's Contemporary Business Brief Edition is packed-literally-with innovation, giving students up-close, hands-on experience with the dynamic world of business. Instead of just offering students a glimpse of the 21st century marketplace, this entirely new book provides a firsthand, personal experience, enabling readers to feel the excitement of wrestling with real-world business issues. 
Responding to the almost universal call for a shorter text that could be covered in one term, Boone and Kurtz have produced a 15-chapter cutting-edge book that is 28 percent shorter than Contemporary Business 10th Edition. All the features that have made Contemporary Business the world's most popular text-and the choice of more than 4 milion students-- are included in the new Brief Edition.

Contemporary Business with Personal Finance Module and Student Companion CD (Brief Edition)

BOONE, Louis E.

Principles of Accounting

Hanson, Ernest I.

Accounting

Managing Financial Institutions: An Asset-Liability Approach (The Dryden Press series in finance) 3rd Edition by Gardner, Mona J. published by South-Western Pub Hardcover

Managing Financial Institutions: An Asset-Liability Approach

Gardner, Mona J.

Microeconomics: Private and Publish Choice.

Stroup, Richard L.

Gwartney, James D.

Provides instruction for the very basis of the mortgage business with special attention to the real estate laws and regulations in California. Fills a dire need for a complete reference for the mortgage broker.

California Mortgage Loan Brokering & Lending

D. L. Grogan

Industries

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Books by South-Western Pub.