This leading text continues to set the standard with up to the minute coverage of the trends and issues in the dynamic sales field, equipping students with a strong foundation and the innovative skills needed for 21st century selling.

Sales Management

Business & Money

Raymond W. LaForge

Management & Leadership

South-Western Pub.

Sales Management: Analysis And Decision Making [hardcover] Laforge, Raymond W. [Jan 01, 1991]

Sales Management: Analysis And Decision Making

Harcourt School

"Marketing: Principles and Perspectives, 5e" is a cutting edge text. In the first four editions, we demonstrated this leading coverage with our strong integration of Integrated Marketing Communication, cross-functional teams, and integration of the Internet throughout. The authors not only talk about what marketing is, but prepare students to be marketers by involving them in interactive exercises which strengthen decision making skills. The perspectives approach is present in the fifth edition; however, the over-riding theme concentrates on building customer equity.

Marketing: Principles & Perspectives. William Bearden, Thomas Ingram, Raymond Laforge

William O. Bearden

Thomas N. Ingram

McGraw–Hill Education

Marketing, Principles & Perspectives: Principles & Perspectives (Mcgraw-Hill/Irwin Series in Marketing)

Irwin Professional_Pub

Sell6

Ramon A. Avila

Charles H. Schwepker (jr.)

Michael R. Williams

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Books by Raymond W. LaForge