Marketing Today

Business & Money

Rachman, David J.

Economics

South-Western Pub.

Marketing Today (Case Studies in Cultural Anthropology)

Management & Leadership

Dryden Press

Marketing & Sales

Dryden Pr

This revision brings this survey of the various careers and disciplines within the field of business through the 90s and beyond. It covers such topics of recent interest as ethics and corporate social responsibility, multicultural management, global marketing and quality.

Business Today

Thill, John V.

Mescon, Michael H.

Bovee, Courtland, L.

Job Hunting & Careers

Mcgraw-Hill College

In this text, students not only read about business, they experience it firsthand in every chapter through a variety of highly involving activities that no other textbook can match. Students appreciate its up-to-date real-life examples, its carefully integrated in-depth coverage, its lively conversational writing style, and its eye-opening contemporary graphics. With its video exercises, integration of international examples throughout the book, coverage of current events, exploration of ethical issues, and activities that foster critical thinking, this book conveys the excitement and flavour of business better than any other textbook. Each chapter begins with "On the job: facing a business challenge", a vignette that attracts students' interest by vividly portraying a problem faced by a real business-person. Each chapter ends with "On the job: meeting a business challenge", a simulation which expands on the chapter-opening vignette and asks students to solve the challenge by applying principles in the text and selecting the best alternatives from the choices offered.

Provides an introduction to business studies which covers such subjects as ethics, international business, human relations, management, marketing and the business environment. Examples are used to illustrate the text.

McGraw-Hill Companies

This best-selling book presents a balanced view of business—the strengths, weaknesses, successes, failures, problems, and challenges. Business Today is highly respected for its up-to-date, real-life examples, its in-depth coverage, and its lively, conversational writing style. Readers not only read about business but also experience it firsthand in every chapter through a variety of highly involving activities. Chapter topics cover conducting business in the global economy; starting and expanding a small business; managing a business, information systems, and production; managing employees; developing marketing strategies to satisfy customers; and managing accounting and financial resources. For individuals who want to pursue and obtain satisfying business careers.

Business today

Random House]

Random House, Business Division

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Books by Rachman, David J.