A Corporate Bestiary: Or, How to Spot the Animals in Your Organization

Business & Money

Zikmund, William G.

Management & Leadership

Henry Holt Co.

Marketing research on the Internet has moved from the introductory stage of its product life to the growth stage in the 21st century. Technological developments and social diffusion of the Internet have and will continue to shape the future of marketing research dramatically. Exploring Marketing Research, 8e reflects the astonishing changes in information technology that have taken place since the previous edition. While this edition continues to focus on the time honored, traditional marketing research methods, the addition of extensive coverage of Internet research is a major change in this edition. Internet issues are carefully placed throughout the text to combine basic marketing research concepts with the emerging Internet power to conduct effective marketing research.

Exploring Marketing Research

Dryden Press

This best-selling text continues in its second edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. It is the ideal text for the undergraduate and first year MBA courses in marketing, management, or quantitative studies.

Business research methods

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Marketing & Sales

Harcourt, Brace, & Company

Tb/TM- Exploring Marketing Research, 6e

Harcourt Brace College Publishers

This comprehensive, practical, and extremely student-friendly market leader offers the most up-to-date coverage of the current marketing research issues available. Intended primarily for undergraduates, this best-seller emphasizes such important issues as total quality management and global marketing research, integrating both topics throughout the text.

South-Western College Pub.

Holt; Rinehart; Winston

This best-selling text continues in its seventh edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. Business Research Methods, 7e, is the ideal text for undergraduate and first year MBA courses in marketing, management, or quantitative studies.

Business Research Methods, 7th Edition

Cengage Learning'

This best-selling text continues in its sixth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. It is the ideal text for the undergraduate and first year MBA courses in marketing, management, or quantitative studies.

Business Research Methods

See the best price to sell, buy, or rent books by Zikmund, William G.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Zikmund, William G.

See the best price to sell, buy, or rent books by Zikmund, William G.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

A Corporate Bestiary: Or, How to Spot the Animals in Your Organization

Exploring Marketing Research

Business research methods

Exploring Marketing Research

Tb/TM- Exploring Marketing Research, 6e

Exploring Marketing Research

Exploring Marketing Research

Business Research Methods, 7th Edition

Business Research Methods

Exploring Marketing Research