Covering topics in business research, this text employs numerous examples to illustrate real-world research in management, marketing, finance, accounting and other areas of business.

Business Research Methods (The Dryden Press Series in Management)

Business & Money

William G. Zikmund

Management & Leadership

Harcourt Brace College Publishers

Exploring Marketing Research

This comprehensive, practical, and extremely student-friendly market leader offers the most up-to-date coverage of the current marketing research issues available. Intended primarily for undergraduates, this best-seller emphasizes such important issues as total quality management and global marketing research, integrating both topics throughout the text.This comprehensive, practical, and extremely student-friendly market leader offers the most up-to-date coverage of the current marketing research issues available. Intended primarily for undergraduates, this best-seller emphasizes such important issues as total quality management and global marketing research, integrating both topics throughout the text.

Exploring Marketing Research (The Dryden Press Series in Marketing)

Dryden Press

This comprehensive, practical, and extremely student-friendly market leader offers the most up-to-date coverage of the current marketing research issues available. Intended primarily for undergraduates, this best-seller emphasizes such important issues as total quality management and global marketing research, integrating both topics throughout the text.
This comprehensive, practical, and extremely student-friendly market leader offers the most up-to-date coverage of the current marketing research issues available. Intended primarily for undergraduates, this best-seller emphasizes such important issues as total quality management and global marketing research, integrating both topics throughout the text.

Exploring Marketing Research, Third Edition

Marketing research on the Internet has moved from the introductory stage of its product life to the growth stage in the 21st century. Technological developments and social diffusion of the Internet have and will continue to shape the future of marketing research dramatically. Exploring Marketing Research, 8e reflects the astonishing changes in information technology that have taken place since the previous edition. While this edition continues to focus on the time honored, traditional marketing research methods, the addition of extensive coverage of Internet research is a major change in this edition. Internet issues are carefully placed throughout the text to combine basic marketing research concepts with the emerging Internet power to conduct effective marketing research.

Dryden Pr

Marketing research on the Internet has moved from the introductory stage of its product life to the growth stage in the 21st century. Technological developments and social diffusion of the Internet have and will continue to shape the future of marketing research dramatically. Exploring Marketing Research, 8e reflects the astonishing changes in information technology that have taken place since the previous edition.   While this edition continues to focus on the time honored, traditional marketing research methods, the addition of extensive coverage of Internet research is a major change in this edition. Internet issues are carefully placed throughout the text to combine basic marketing research concepts with the emerging Internet power to conduct effective marketing research.

Marketing & Sales

Harcourt College Pub.

Marketing Research: 3rd Asia-Pacific edition Paperback - September 6, 2013 by Steve D'Alessandro (Author), Hume Winzar (Author), Ben Lowe (Author)

Marketing Research: Asia-Pacific Edition

Cengage Learning Australia

"Effective Marketing Research In Canada" reflects the astonishing changes in information technology that have taken place in the last few years. While the book's primary focus is on time-honoured, traditional marketing research methods, its authors have worked diligently and carefully to make this book that reflects the practice of marketing research in our digital age.

Effective Marketing Research in Canada

H Onur Bodur

Nelson College Indigenous

A consolidated coverage (paperback and 17 chapters) of the principles of marketing, Zikmund and d'Amico's Effective Marketing stands out not only for its ease of reading, but also for its presentation of the marketplace as a dynamic interplay of relationships.

Effective Marketing

Michael D'Amico

Denton, Anthony

Pat Browne

Jennifer Monk

Linda Donville

Instructor's manual to accompany Marketing

West Pub. Co.

See the best price to sell, buy, or rent books by William G. Zikmund. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by William G. Zikmund

See the best price to sell, buy, or rent books by William G. Zikmund. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Business Research Methods (The Dryden Press Series in Management)

Exploring Marketing Research

Exploring Marketing Research (The Dryden Press Series in Marketing)

Exploring Marketing Research, Third Edition

Exploring Marketing Research

Exploring Marketing Research

Marketing Research: Asia-Pacific Edition

Effective Marketing Research in Canada

Effective Marketing

Instructor's manual to accompany Marketing