A consolidated coverage (paperback and 17 chapters) of the principles of marketing, Zikmund and d'Amico's Effective Marketing stands out not only for its ease of reading, but also for its presentation of the marketplace as a dynamic interplay of relationships.

Effective Marketing

Business & Money

Michael D'Amico

William G. Zikmund

Denton, Anthony

Pat Browne

Jennifer Monk

Linda Donville

Marketing & Sales

Nelson College Indigenous

<p>This proven, consistent text provides thorough treatment of e-commerce, emerging markets, new technologies and hot marketing trends. All concepts and topics are discussed with the goal of helping the reader adapt to, and strategically plan for, changes in the marketing environment. This edition retains trademark early coverage of strategy and an overall strategic focus, with increased emphasis on critical thinking skills in marketing, global and relationship marketing. The content is enhanced by the exceptionally clear, interesting and lively writing style that is the authors' trademark, as well as an exciting new layout, strong pedagogy, and a streamlined supplements package.</p>

Marketing

Cengage Learning'

<p>This proven, consistent principles of marketing text provides a strong strategic focus to marketing concepts, and introduces topics with the goal of helping students develop critical thinking skills and learn to adapt to, and plan for, a changing marketing environment. Zikmund/d'Amico provides thorough treatment of emerging markets, new technologies, and hot marketing trends including IMC, direct marketing and global marketing. Internet and technology coverage are integrated throughout the book, and a dynamic student/instructor web site provides teaching and learning resources to enhance the principles course. What Went Right/What Went Wrong boxes are back in this edition, with an increased focus on critical thinking as students analyze real marketing successes-and failures.</p>

William G.

D'Amico Michael Zikmund

Management & Leadership

South-Western Pub.

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Books by Michael D'Amico