This edition of Essentials of Marketing has been critically revised, updated, and rewritten to reflect new concepts, new examples, and recent 'best practices'. This edition extends the strategy planning approach, integrating concepts tightly with the marketing strategy planning model.

Essentials of Marketing

E. Jerome McCarthy

Joseph P. Cannon

William D. Perreault, JR.

McGraw-Hill/Higher Education

"Basic Marketing, 16e" builds on the foundation pillars of previous editions - the four Ps framework, managerial orientation, and strategy planning focus. 16e builds upon its pioneering beginnings that introduced the 'four Ps' to the introductory marketing course. The unifying focus of "Basic Marketing" has always been on how to make the marketing decisions that a manager must make in deciding what customers to focus on and how best to meet their needs. Over many editions there has been constant change in marketing management and the marketing environment. Some of the changes have been dramatic, and others have been subtle. As a result, the authors have made ongoing changes to the text to reflect marketing's best practices and ideas.Throughout all of these changes, "Basic Marketing" and the supporting materials that accompany it have been more widely used than any other teaching materials for introductory marketing. Consistent with our belief in continuous quality improvement, this edition has been critically revised, updated, and rewritten to reflect new concepts, new examples, and recent 'best practices.' This edition extends the strategy planning approach, integrating concepts tightly with the marketing strategy planning model.

Basic Marketing

Business & Money

This text focuses on issues of buyer-seller relationships, customer satisfaction and retention, and a relational rather than transaction view of marketing's role. Each chapter's examples are highlighted by boxed vignettes, and 36 new, revised or updated cases appear at the end of the text. The authors show how intense competition, both in the US and around the world, is affecting marketing planning and the importance for rapid response in new product development. This edition integrates coverage of new developments, ranging from direct interactive promotion and the Internet to quality management practices in marketing, and the use of activity-based costing for marketing control. A chapter on implementation and control highlights how radical new approaches are improving traditional approaches and making the whole strategy-planning cycle more effective.

Basic Marketing: A Global-Managerial Approach (McGraw-Hill/Irwin Series in Marketing)

Marketing & Sales

McGraw-Hill Education (ISE Editions)

"The Marketing Game" is applicable for all areas of Marketing and all levels because the game is not based on just one simulation. Rather it is based on several simulations with one integrated framework. The instructor can decide the level of complexity by selecting the number of decision areas a student is forced to consider, thus making the game equally applicable for a first year Principles student and a Graduate student. The instructor can also "set up" or adjust the marketing environments in the simulation to meet specific learning or teaching objections, and can decide if students will compete in groups against each other, or simply against themselves. The "Marketing Game" is based on realistic marketing and realistic marketing relationships, and allows for maximum flexibility.

The Marketing Game!: With Student CD-ROM. Charlotte H. Mason, William D. Perreault, JR

Charlotte H. Perreault William. Mason

McGraw=Hill

A shorter, but comprehensive version of "Basic Marketing", 11th edition. New material is retained, but excess verbiage and detailed explanations are paired down.

The Essentials of Marketing: A Global Managerial Approach (The Irwin/McGraw-Hill series in marketing)

McGraw–Hill Education

"Basic Marketing, 18/e" builds on the foundation pillars of previous editions - the four Ps framework, managerial orientation, and strategy planning focus. The Perreault franchise was the pioneer of the 'four Ps' in the introductory marketing course. The unifying focus of "Basic Marketing" has always been on how to make the marketing decisions that a manager must make in deciding what customers to focus on and how best to meet their needs. Over many editions there has been constant change in marketing management and the marketing environment. Some of the changes have been dramatic, and others have been subtle. As a result, the authors have made ongoing changes to the text to reflect marketing's best practices and ideas. Throughout all of these changes, "Basic Marketing" and the supporting materials that accompany it have been more widely used than any other teaching materials for introductory marketing. Consistent with our belief in continuous quality improvement, this edition has been critically revised, updated, and rewritten to reflect new concepts, new examples, and recent 'best practices'. This edition extends the strategy planning approach, integrating concepts tightly with the marketing strategy planning model.

Basic Marketing, 18E

McGraw-Hill International Edition

BRAND NEW, Exactly same ISBN as listed, Please double check ISBN carefully before ordering.

Book by Perreault Jr., William D., McCarthy, E. Jerome, Cannon, Joseph P.

Book by Perreault Jr., William D., Cannon, Joseph P., McCarthy, E. Jerome

Mcgraw-Hill College

See the best price to sell, buy, or rent books by William D. Perreault, JR.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by William D. Perreault, JR.

See the best price to sell, buy, or rent books by William D. Perreault, JR.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Essentials of Marketing

Basic Marketing

Basic Marketing: A Global-Managerial Approach (McGraw-Hill/Irwin Series in Marketing)

The Marketing Game!: With Student CD-ROM. Charlotte H. Mason, William D. Perreault, JR

The Essentials of Marketing: A Global Managerial Approach (The Irwin/McGraw-Hill series in marketing)

Basic Marketing, 18E

Basic Marketing

Essentials of Marketing

Basic Marketing

Basic Marketing