This edition of "Essentials of Marketing" has been critically revised, updated, and rewritten to reflect new concepts, new examples, and recent 'best practices'. This edition extends the strategy planning approach, integrating concepts tightly with the marketing strategy planning model.

Essentials of Marketing

William D. Perreault, JR.

Mc/graw-Hill

This text focuses on issues of buyer-seller relationships, customer satisfaction and retention, and a relational rather than transaction view of marketing's role. Each chapter's examples are highlighted by boxed vignettes, and 36 new, revised or updated cases appear at the end of the text. The authors show how intense competition, both in the US and around the world, is affecting marketing planning and the importance for rapid response in new product development. This edition integrates coverage of new developments, ranging from direct interactive promotion and the Internet to quality management practices in marketing, and the use of activity-based costing for marketing control. A chapter on implementation and control highlights how radical new approaches are improving traditional approaches and making the whole strategy-planning cycle more effective.

Basic Marketing: A Global-Managerial Approach (McGraw-Hill/Irwin Series in Marketing)

Business & Money

E. Jerome McCarthy

Marketing & Sales

McGraw-Hill Education (ISE Editions)

A shorter, but comprehensive version of "Basic Marketing", 11th edition. New material is retained, but excess verbiage and detailed explanations are paired down.

The Essentials of Marketing: A Global Managerial Approach (The Irwin/McGraw-Hill series in marketing)

McGraw–Hill Education

"Basic Marketing, 18/e" builds on the foundation pillars of previous editions - the four Ps framework, managerial orientation, and strategy planning focus. The Perreault franchise was the pioneer of the 'four Ps' in the introductory marketing course. The unifying focus of "Basic Marketing" has always been on how to make the marketing decisions that a manager must make in deciding what customers to focus on and how best to meet their needs. Over many editions there has been constant change in marketing management and the marketing environment. Some of the changes have been dramatic, and others have been subtle. As a result, the authors have made ongoing changes to the text to reflect marketing's best practices and ideas. Throughout all of these changes, "Basic Marketing" and the supporting materials that accompany it have been more widely used than any other teaching materials for introductory marketing. Consistent with our belief in continuous quality improvement, this edition has been critically revised, updated, and rewritten to reflect new concepts, new examples, and recent 'best practices'. This edition extends the strategy planning approach, integrating concepts tightly with the marketing strategy planning model.

Basic Marketing, 18E

McGraw-Hill International Edition

Book by Perreault Jr., William D., McCarthy, E. Jerome, Cannon, Joseph P.

McGraw-Hill/Higher Education

Book by Perreault Jr., William D., Cannon, Joseph P., McCarthy, E. Jerome

Basic Marketing

McGraw=Hill

Essentials of Marketing [Oct 01, 2011] Perreault Jr., William D.; Cannon, Joseph P. and McCarthy, E. Jerome

Basic Marketing: A Global-Managerial Approach

Richard D.Irwin

Mcgraw-Hill College

Basic Marketing 17e builds on the foundation pillars of previous editions – the four Ps framework, managerial orientation, and strategy planning focus. The Perreault franchise was the pioneer of the "four Ps" in the introductory marketing course. The unifying focus of Basic Marketing has always been on how to make the marketing decisions that a manager must make in deciding what customers to focus on and how best to meet their needs.\nOver many editions there has been constant change in marketing management and the marketing environment. Some of the changes have been dramatic, and others have been subtle. As a result, the authors have made ongoing changes to the text to reflect marketing’s best practices and ideas.\nThroughout all of these changes, Basic Marketing and the supporting materials that accompany it have been more widely used than any other teaching materials for introductory marketing. Consistent with our belief in continuous quality improvement, this edition has been critically revised, updated, and rewritten to reflect new concepts, new examples, and recent “best practices.” This edition extends the strategy planning approach, integrating concepts tightly with the marketing strategy planning model.

Irwin

See the best price to sell, buy, or rent books by William D. Perreault, JR.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by William D. Perreault, JR.

See the best price to sell, buy, or rent books by William D. Perreault, JR.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Essentials of Marketing

Basic Marketing: A Global-Managerial Approach (McGraw-Hill/Irwin Series in Marketing)

The Essentials of Marketing: A Global Managerial Approach (The Irwin/McGraw-Hill series in marketing)

Basic Marketing, 18E

Essentials of Marketing

Basic Marketing

Essentials of Marketing [Oct 01, 2011] Perreault Jr., William D.; Cannon, Joseph P. and McCarthy, E. Jerome

Basic Marketing: A Global-Managerial Approach

Basic Marketing

Basic Marketing