One of the two market leading textbooks on the subject, "Project Management: The Managerial Process, 3e", is distinguished by its balanced treatment of both the technical and behavioral issues in project management as well as by its coverage of a broad range of industries to which project management principles can be applied.

Project Management

Business & Money

Gray, Clifford F. and Larson, Erik W.

Management & Leadership

McGraw-Hill International Edition

Third Edition. Text in English. Soft cover. Keywords: Technology; Engineering

Designing And Managing The Supply Chain (With Cd) (Special Indian Edition), 3Ed

Science & Math

SHANKAR

Simchi-Levi

Kaminsky

Chemistry

International Business: Competing in the Global Marketplace

Charles W.L. Hill

Accounting

Fundamentals of Corporate Finance [International]

Randolph W. Westerfield

Bradford D. Jordan

Stephen A. Ross

Finance

Human Physiology: The Mechanisms of Body Function

Medical Books

Eric P. Widmaier

Basic Sciences

"Basic Marketing, 18/e" builds on the foundation pillars of previous editions - the four Ps framework, managerial orientation, and strategy planning focus. The Perreault franchise was the pioneer of the 'four Ps' in the introductory marketing course. The unifying focus of "Basic Marketing" has always been on how to make the marketing decisions that a manager must make in deciding what customers to focus on and how best to meet their needs. Over many editions there has been constant change in marketing management and the marketing environment. Some of the changes have been dramatic, and others have been subtle. As a result, the authors have made ongoing changes to the text to reflect marketing's best practices and ideas. Throughout all of these changes, "Basic Marketing" and the supporting materials that accompany it have been more widely used than any other teaching materials for introductory marketing. Consistent with our belief in continuous quality improvement, this edition has been critically revised, updated, and rewritten to reflect new concepts, new examples, and recent 'best practices'. This edition extends the strategy planning approach, integrating concepts tightly with the marketing strategy planning model.

Basic Marketing, 18E

William D. Perreault, JR.

Methods in Behavioral Research

Paul C. Cozby

Psychology

Digital Communications

Proakis

Reference

All of the lifespan without all of the bells and whistles. This chronologically-organized text is less expensive and briefer than most Lifespan texts. Its numerous examples drawn from education, nursing, and psychology make the content relevant to students from a variety of majors and backgrounds, while a highly praised study guide integrated into the text promotes and reinforces conceptual understanding.

Human Development Across the Lifespan 7/ed

Health, Fitness & Dieting

FIORE

TRAVERS

Dacey

Psychology & Counseling

Organic Chemistry

Earl Ray Wilson

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