This 232 page book is an invaluable handbook which fully explains the most practical and effective ways to prepare a feasibility study. It answers the question "Will returns from a proposed project be sufficient to justify the investment of funds needed to carry out the operation?" Whether you want to introduce a new product, start a new business, offer a new business service, or expand an existing business this book will show you the right way to evaluate the impact of a decision before you make it. Specific, yet easy to understand, it guides you step by step through every aspect of your study, from demand analysis to cost analysis, from return analysis to putting together the final report. Also included are three model studies that illustrate everything you need to include in your feasibility study.

How to prepare a feasibility study: A step-by-step guide including 3 model studies

Stevens, Robert E.

Reference

PRENTICE/HALL

This 232 page book is an invaluable handbook which fully explains the most practical and effective ways to prepare a feasibility study. It answers the question "Will returns from a proposed project be sufficient to justify the investment of funds needed to carry out the operation?" Whether you want to introduce a new product, start a new business, offer a new business service, or expand an existing business this book will show you the right way to evaluate the impact of a decision before you make it. Specific, yet easy to understand, it guides you step by step through every aspect of your study, from demand analysis to cost analysis, from return analysis to putting together the final report. Also included are three model studies that illustrate everything you need to include in your feasibility study.

How to Prepare a Feasibility Study: A Step-By-Step Guide Including Three Model Studies

Sherwood, Philip K

Business & Money

Prentice Hall Direct

Strategic marketing plan master guide

Management & Leadership

The Essentials of Marketing Research

Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy. The Essentials of Marketing Research guides the student in designing, conducting and interpreting marketing research. This comprehensive textbook covers the full range of topics, including:  Secondary research and data mining Internet marketing research Qualitative and exploratory research Statistical analysis Marketing research ethics With learning objectives at the beginning of each chapter, a host of cases and a comprehensive companion website, this book offers a range of tools to help students develop and test their research and analytical skills.

Wrenn, Bruce

Loudon, David L.

Silver, Lawrence

Marketing & Sales

Routledge

Stevens, Robert E., Sherwood, Philip K.

Market Opportunity Analysis

Lexington Books

With Strategic Planning for Private Higher Education you will improve your effectiveness in strategic planning to ensure the growth, success, and viability of your institution. The book’s emphasis on tested techniques and the examples from the authors’experiences in leading several private educational organizations give you the practical insight you need to learn how to benefit from strategic planning. The entire strategic planning process is covered--from vision casting to evaluation--for all types of private educational institutions, including colleges, universities, seminaries, graduate schools in education and business, and even K-12 academies.Strategic Planning for Private Higher Education will inspire you to make planning happen in a manner that will change the future and make a difference in the life of your institution. You’ll see the strategic planning process from a senior administrator’s perspective in real-time, with the idea of empowering all participating stakeholders for input and ownership of the process. This book shows education administrators, faculty, and students how to: 
<ul>
<li>develop a vision that is understood, shared, and acted upon </li>
<li>create a mission that adequately communicates “who we are,” to be used in guiding every decision of the institution </li>
<li>meet accreditation requirements of institutional effectiveness </li>
<li>scan and analyze the external environment for changes that create either opportunities or threats to the institution </li>
<li>establish and implement strategy, tactics, and action plans </li>
<li>evaluate and control the strategic planning process </li>
<li>assess the cultural and internal situationThe book’s end-of-chapter questions provide projects and assignments that reinforce the text materials. Also included are sample strategic plans for departments, schools, and colleges illustrating how to apply textual concepts and principles. Yet another valuable feature of Strategic Planning for Private Higher Education is its presentation of a “master” case study illustrating a number of key points, including: interaction between a college president and board of trustees, the use of a strategic planning task force to collect primary data and to expand participation, rewriting the mission statement of the college, and an illustration of a strategic planning calendar in relation to the budgeting calendar.</li>
</ul>

Strategic Planning for Private Higher Education (Haworth Marketing Resources)

Hunt, Carle M

Migliore, R. Henry

Oosting, Kenneth W.

Economics

With Strategic Planning for Private Higher Education you will improve your effectiveness in strategic planning to ensure the growth, success, and viability of your institution. The book’s emphasis on tested techniques and the examples from the authors’experiences in leading several private educational organizations give you the practical insight you need to learn how to benefit from strategic planning. The entire strategic planning process is covered--from vision casting to evaluation--for all types of private educational institutions, including colleges, universities, seminaries, graduate schools in education and business, and even K-12 academies.Strategic Planning for Private Higher Education will inspire you to make planning happen in a manner that will change the future and make a difference in the life of your institution. You’ll see the strategic planning process from a senior administrator’s perspective in real-time, with the idea of empowering all participating stakeholders for input and ownership of the process. This book shows education administrators, faculty, and students how to: develop a vision that is understood, shared, and acted upon create a mission that adequately communicates “who we are,” to be used in guiding every decision of the institution meet accreditation requirements of institutional effectiveness scan and analyze the external environment for changes that create either opportunities or threats to the institution establish and implement strategy, tactics, and action plans evaluate and control the strategic planning process assess the cultural and internal situationThe book’s end-of-chapter questions provide projects and assignments that reinforce the text materials. Also included are sample strategic plans for departments, schools, and colleges illustrating how to apply textual concepts and principles. Yet another valuable feature of Strategic Planning for Private Higher Education is its presentation of a “master” case study illustrating a number of key points, including: interaction between a college president and board of trustees, the use of a strategic planning task force to collect primary data and to expand participation, rewriting the mission statement of the college, and an illustration of a strategic planning calendar in relation to the budgeting calendar.

Strategic Planning for Private Higher Education

Book by Loudon, David L., Warren, William E., Wrenn, Bruce, Stevens, Robert E.

Marketing Planning Guide, Second Edition (Haworth Marketing Resources)

Warren, William E.

Wrenn Ph.D., Bruce

Haworth Press

Step-by-step guidelines for successful marketing management! Designed for college- and graduate-level marketing students, Marketing Management: Text and Cases is also a valuable resource for anyone trying to market a product or service. This volume integrates understandable marketing concepts and techniques with useful tables, graphs, and exhibits. Three leading experts in marketing management teach you how to market any business. Marketing Management: Text and Cases is divided into two sections to accommodate a wide variety of interests. The first section is an essential textbook that offers a complete overview of marketing management, and describes the steps necessary for successful company-to-customer interaction. Each chapter comes generously enhanced with tables and charts to clearly demonstrate the marketing process from concept to implementation. Marketing Management: Text and Cases also contains fifteen new case studies to challenge the more experienced marketing student as well as introduce the beginner to situations where the marketing process can be demonstrated. These cases provide a wide variety of managerial situations for small, medium, and large companies as well as entrepreneurial cases to expose readers to the types of analyses needed for those examples. From the creation of a new waterpark to marketing algae products, these case studies provide backgrounds, histories, trend analyses, and data to reveal the companies’ situations and possible solutions. This book is useful for training courses and valuable to university faculty and students as well as business managers, CEOs, and entrepreneurs. Marketing Management: Text and Cases covers essential managerial elements of marketing, including: 
<ul>
<li> an overview of marketing in the new millennium, including basic definitions, global marketing, and electronic marketing </li>
<li> customer analysissegmentation, market grids, and market estimations </li>
<li> competitive analysistypes of competition, gathering intelligence, and marketing audits </li>
<li> financial analysisassessing revenue, cost, profitability, and risk for marketing decisions </li>
<li> marketing planningboth strategic planning and operational perspectives </li>
<li> evaluation and control of marketing activities including sales, cost, and profit</li>
</ul>

Marketing Management

Religion & Spirituality

Strategic Planning for Collegiate Athletics

Comprehensive and concise, Strategic Planning for Collegiate Athletics offers a step-by-step approach to planning and managing successful athletic programs. For athletic administrators at the collegiate level (and those in high school or recreational programs), this valuable resource will help you analyze your organization's environment, set objectives, decide on specific actions, and obtain feedback to create a dynamic plan for your department. Addressing the advantages of devising a blueprint for your athletic enterprise--such as knowing what to expect of colleagues and having a clear picture of future directions--Strategic Planning for Collegiate Athletics offers you easily implemented methods and suggestions to help your athletic department develop a map toward greater success and achievement.According to a recent survey, athletic departments are much more effective when efficient and formal planning occurs every year and a long-range plan is in place. Strategic Planning for Collegiate Athletics provides you with a proven formula to help your athletic program expand and succeed at a higher level. This book gives insight into: 
<ul>
<li> using a team-building approach to plan and to develop leaders and involve a broad range of people in the planning process </li>
<li> choosing which type of plan, strategic or tactical, is the best option for your organization </li>
<li> performing a SWOT analysis of your department (Strengths, Weaknesses, external Opportunities, and Threats) to help you garner important information and identify critical areas for improvement </li>
<li> setting strong objectives that identify specific results in key areas, state specific time periods for projects, and that are consistent with organizational standards and purposes </li>
<li> devising operational, production, finance, and communication plans to efficiently fulfill your goals and objectives </li>
<li> conducting a detailed planning audit of personnel, data, and reporting format to identify actions that will improve your planning process Containing helpful worksheets, outlines, and charts, Strategic Planning for Collegiate Athletics includes examples and suggestions from real-life athletics management situations. This invaluable guide will assist you in creating an ambitious and knowledgeable marketing plan for your athletic program that will bring pride, heightened success, and financial benefits to your organization.</li>
</ul>

Health, Fitness & Dieting

Winston, William

Yow, Deborah A

Bowden, William W

Nutrition

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Books by Stevens, Robert E.