The Essentials of Marketing Research

Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy. The Essentials of Marketing Research guides the student in designing, conducting and interpreting marketing research. This comprehensive textbook covers the full range of topics, including:  Secondary research and data mining Internet marketing research Qualitative and exploratory research Statistical analysis Marketing research ethics With learning objectives at the beginning of each chapter, a host of cases and a comprehensive companion website, this book offers a range of tools to help students develop and test their research and analytical skills.

Business & Money

Wrenn, Bruce

Stevens, Robert E.

Loudon, David L.

Silver, Lawrence

Marketing & Sales

Routledge

How does a congregation do research, test its services, create and market a ministry, and evaluate results? By helping the reader overcome objections to marketing religion, this book guides pastors and other leaders of congregations to make better, informed decisions and meet the needs of people more effectively. "Religious leaders should overcome their natural resistance to the concept of marketing and explore this volume. Marketing as presented here is simply concrete planning to achieve what we say we exist to do. This is not a book for promoters; it is a resource for leaders who want to guide genuinely responsive religious institutions in a changing environment." --Lovett H. Weems, Jr., President, Saint Paul School of Theology, Kansas City, Missouri

Marketing for Congregations: Choosing to Serve People More Effectively

PHILIP KOTLER

ABINGDON PRESS *

Marketing Research: Text and Cases

Teach students the power of marketing with effective research strategies! This step-by-step textbook shows students how to design, conduct, and interpret market research. Marketing Research: Text and Cases covers the full range of this topic from the difference between strategic and tactical decisions to choosing the proper research design and on to advice on successfully presenting results. Marketing Research provides clear explanations of complex issues, including the interpretation of statistics. Its charts, graphs, figures, sample questionnaires, and case studies make important points easier to grasp. The practice cases (including an SPSS data disk) offer engaging real-world problems that test the student’s research and analysis skills. Marketing Research offers all the course-planning extras you need, including: 
<ul>
<li> thorough instructor’s manual </li>
<li> sample syllabus </li>
<li> research project tips, assignments, and forms </li>
<li> test bank with true-false and multiple choice questions </li>
<li> also available: 20-30 PowerPoint slides per chapter</li>
</ul>Marketing Research is an ideal textbook for introductory marketing research courses, and its thorough course planning gives instructors the tools they need.

Teach students the power of marketing with effective research strategies! This step-by-step textbook shows students how to design, conduct, and interpret market research. Marketing Research: Text and Cases covers the full range of this topic from the difference between strategic and tactical decisions to choosing the proper research design and on to advice on successfully presenting results. Marketing Research provides clear explanations of complex issues, including the interpretation of statistics. Its charts, graphs, figures, sample questionnaires, and case studies make important points easier to grasp. The practice cases (including an SPSS data disk) offer engaging real-world problems that test the student’s research and analysis skills. Marketing Research offers all the course-planning extras you need, including:  thorough instructor’s manual  sample syllabus  research project tips, assignments, and forms  test bank with true-false and multiple choice questions  also available: 20-30 PowerPoint slides per chapterMarketing Research is an ideal textbook for introductory marketing research courses, and its thorough course planning gives instructors the tools they need.

Discover the marketing basics to draw new membersand more fundsto your church!Though more and more religious organizations increasingly attempt to use marketing techniques to improve response, little literature exists to explain crucial concepts, terms, and strategies. The Concise Encyclopedia of Church and Religious Organization Marketing fills this gap by providing novice marketers with basic theories and terms in easy-to-understand language. This A-to-Z reference presents the essential concepts and techniques, such as benefits to constituents, target markets, market research, and advertising, all with plain and concise explanations to apply to your situation, all aimed to effectively increase the numbers and resources of your faith-based organization.As people become increasingly inundated with advertising and given more choices, the need for a religious organization to cut through this informational clutter to present its own positive features to the right audience becomes vital. From social cause marketing to measuring attitudes of respondents and constituent analysis, the Concise Encyclopedia of Church and Religious Organization Marketing details the tools needed to measure and increase positive response to allow your organization to effectively compete in today’s world. Numerous figures and tables clearly illustrate more complex concepts and terms to make comprehension fast and easy. An appendix has been included that provides a complete review of the early and contemporary literature applicable to marketing and religion as well as the origins of religious organizational marketing.The Concise Encyclopedia of Church and Religious Organization Marketing clarifies foundational marketing concepts and terms as they relate to church and religious organizations. Entries include: benefits brand equity cause-related marketing communication methods competition competitive advantage constituent analysis and behavior controlling marketing activities data collection and analysis demographics quantitative research directive marketing focus groups geodemographics marketing planning and research new program development performance evaluation and control publicity SWOT analysisStrengths, Weaknesses, Opportunities, and Threats of an organization target audience and so much more!The Concise Encyclopedia of Church and Religious Organization Marketing is the perfect source for marketing beginners looking for the basic knowledge needed to market their church or organization, as well as being a quick bookshelf reference for more experienced religious marketers.

Concise Encyclopedia of Church and Religious Organization Marketing

Cole, Henry

Religion & Spirituality

THE CLASSIC guide to develop a marketing plan—completely updated! The newly revised Marketing Planning Guide, Third Edition is the step-by-step guide that gives you the tools to prepare an effective marketing plan for a company, product, or service. With over 50 pages of updated material, this classic textbook has the solid foundation of knowledge and philosophy of the previous editions while adding essential new information on Internet marketing, business ethics, and an illustrative sample business plan. Worksheets at the end of each chapter guide you in creating your own plan—once all the worksheets are completed you will have roughed out your own complete marketing plan. The accompanying instructor's package includes a helpful manual, a detailed sample course syllabus, and a test bank featuring a multiple-choice and true-false questions for each chapter with answers. This edition of the Marketing Planning Guide contains clear tables and diagrams, is fully referenced, and has updated examples for easy understanding of concepts. It shows how to:  analyze the market, consumers, the competition, and opportunities develop strategy and marketing objectives make product, place, promotional, and price decisions realize the financial impact of marketing strategies implement, audit, and control your marketing planAnd now the Marketing Planning Guide, Third Edition is updated to include: extensive information on Internet marketing new examples illustrating the process a complete sample marketing plan end of chapter worksheets providing step-by-step instructions Internet data sourcesThis is the definitive book for marketing professionals who want to use a “hands on” approach for learning the planning process. It will guide anyone through the steps of preparing an effective marketing plan.

Marketing Planning Guide, Second Edition

Mansfield, Phylis M

Management & Leadership

THE CLASSIC guide to develop a marketing plan—completely updated! The newly revised Marketing Planning Guide, Third Edition is the step-by-step guide that gives you the tools to prepare an effective marketing plan for a company, product, or service. With over 50 pages of updated material, this classic textbook has the solid foundation of knowledge and philosophy of the previous editions while adding essential new information on Internet marketing, business ethics, and an illustrative sample business plan. Worksheets at the end of each chapter guide you in creating your own plan—once all the worksheets are completed you will have roughed out your own complete marketing plan. The accompanying instructor's package includes a helpful manual, a detailed sample course syllabus, and a test bank featuring a multiple-choice and true-false questions for each chapter with answers. This edition of the Marketing Planning Guide contains clear tables and diagrams, is fully referenced, and has updated examples for easy understanding of concepts. It shows how to: 
<ul>
<li> analyze the market, consumers, the competition, and opportunities 
</li>
<li> develop strategy and marketing objectives 
</li>
<li> make product, place, promotional, and price decisions 
</li>
<li> realize the financial impact of marketing strategies 
</li>
<li> implement, audit, and control your marketing plan</li>
</ul>And now the Marketing Planning Guide, Third Edition is updated to include:<ul>
<li> extensive information on Internet marketing 
</li>
<li> new examples illustrating the process 
</li>
<li> a complete sample marketing plan 
</li>
<li> end of chapter worksheets providing step-by-step instructions 
</li>
<li> Internet data sources</li>
</ul>This is the definitive book for marketing professionals who want to use a “hands on” approach for learning the planning process. It will guide anyone through the steps of preparing an effective marketing plan.

Marketing Planning Guide

The Marketing Research Guide

Get the tools you need for effective market researchincluding Internet surveys! The Marketing Research Guide: Second Edition is the newest edition of the Haworth marketing research classic that now includes Internet sources of data, Internet surveys, and an added advanced statistical analysis chapter. Step-by-step instructions take practitioners through the entire marketing research process. Worksheets, sample proposals, questionnaires, and a copy of a final report foster complete understanding of the tools and techniques of marketing research. The Marketing Research Guide: Second Edition contains the accessible writing, comprehensive coverage of major topics, and helpful supplementary materials that made this book the sought-after classic in 1997 that was chosen for Choice Magazine’s 34th annual Outstanding Academic Books (OAB) list. Marketing professionals now have an updated, essential guide through the complete marketing research process for the twenty-first century. Techniques and concepts are clearly explained and illustrative of the role marketing information plays in decision-making. Descriptions of the major forecasting, sampling, and analysis techniques are designed for optimum understanding without the reader needing to posess advanced mathematical expertise. Appendices include sample questionnaires and a sample marketing research report. The Marketing Research Guide: Second Edition provides practical information on: 
<ul>
<li> Internet sources of data and Internet surveys 
</li>
<li> advanced statistical analysis 
</li>
<li> decision-making information, planning, and forecasting 
</li>
<li> test marketing 
</li>
<li> developing valid and reliable measurement instruments 
</li>
<li> data-collecting methods 
</li>
<li> designing a questionnaire 
</li>
<li> determining sampling frame and selecting sampling method 
</li>
<li> data-summary methods and research reports 
</li>
<li> mail survey design and mailing procedures 
</li>
<li> full product testing techniques and procedures 
</li>
</ul>The Marketing Research Guide: Second Edition is an essential reference for anyone who needs to review or find illustrative marketing research procedures and techniques. Managers will find this source invaluable as they negotiate, evaluate, and use marketing research as part of the decision-making process.

Ruddick, Morris E.

Sherwood, Philip K

Finance

Marketing Research: Text and Cases, Second edition

Teach your students the most effective research strategiesincluding Internet surveys! Over the last few years changes in the marketing research process have been dramatic and far-reaching with the emergence of the Internet and other technologies. Marketing Research: Text and Cases, Second Edition, the completely updated edition of the classic Haworth textbook not only takes students step-by-step through cutting-edge design, conducting, and interpreting of market research, but is now updated to include Internet surveying. The topic of marketing research is comprehensively examined, including strategic and tactical decisions, choosing the proper research design, and successfully presenting results. The book provides clear explanations of complex issues and includes helpful charts, graphs, figures, sample questionnaires, and case studies which make important points easier to grasp. The practice cases (including an SPSS 11.0 data disk) offer engaging real-world problems that test the student’s research and analysis skills. Marketing Research: Text and Cases, Second Edition includes the updated and improved instructor’s manual, test bank, and PowerPoint slides. A brand-new section details procedures on how to successfully perform and effectively use Internet surveys, and includes a list of online survey providers, bulk email providers, and sample emails to use with online surveys. Stressing a practical, hands on project approach to learning, this guide not only prepares students for real-world experiences, but allows practitioners who are preparing market analysis reports needing background material to guide them through the process. Marketing Research: Text and Cases, Second Edition offers all the course-planning extras you need, including: 
<ul>
<li> thorough instructor’s manual 
</li>
<li> sample syllabus 
</li>
<li> research project tips, assignments, and forms 
</li>
<li> test bank with true-false and multiple choice questions 
</li>
<li> also available: 20-30 PowerPoint slides per chapter 
</li>
</ul>Marketing Research: Text and Cases, Second Edition gives instructors the tools they need for thorough course planning and is an ideal textbook for introductory marketing research courses and for practitioners looking for a guidebook.

Economics

See the best price to sell, buy, or rent books by Wrenn, Bruce. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Wrenn, Bruce

See the best price to sell, buy, or rent books by Wrenn, Bruce. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

The Essentials of Marketing Research

Marketing for Congregations: Choosing to Serve People More Effectively

Marketing Research: Text and Cases

Marketing Research: Text and Cases

Concise Encyclopedia of Church and Religious Organization Marketing

Marketing Planning Guide, Second Edition

Marketing Planning Guide

The Marketing Research Guide

Marketing Research: Text and Cases, Second edition

Marketing Research: Text and Cases, Second edition