This 232 page book is an invaluable handbook which fully explains the most practical and effective ways to prepare a feasibility study. It answers the question "Will returns from a proposed project be sufficient to justify the investment of funds needed to carry out the operation?" Whether you want to introduce a new product, start a new business, offer a new business service, or expand an existing business this book will show you the right way to evaluate the impact of a decision before you make it. Specific, yet easy to understand, it guides you step by step through every aspect of your study, from demand analysis to cost analysis, from return analysis to putting together the final report. Also included are three model studies that illustrate everything you need to include in your feasibility study.

How to Prepare a Feasibility Study: A Step-By-Step Guide Including Three Model Studies

Sherwood, Philip K

Stevens, Robert E.

Business & Money

Prentice Hall Direct

Stevens, Robert E., Sherwood, Philip K.

Market Opportunity Analysis

Management & Leadership

Lexington Books

The Marketing Research Guide

Get the tools you need for effective market researchincluding Internet surveys! The Marketing Research Guide: Second Edition is the newest edition of the Haworth marketing research classic that now includes Internet sources of data, Internet surveys, and an added advanced statistical analysis chapter. Step-by-step instructions take practitioners through the entire marketing research process. Worksheets, sample proposals, questionnaires, and a copy of a final report foster complete understanding of the tools and techniques of marketing research. The Marketing Research Guide: Second Edition contains the accessible writing, comprehensive coverage of major topics, and helpful supplementary materials that made this book the sought-after classic in 1997 that was chosen for Choice Magazine’s 34th annual Outstanding Academic Books (OAB) list. Marketing professionals now have an updated, essential guide through the complete marketing research process for the twenty-first century. Techniques and concepts are clearly explained and illustrative of the role marketing information plays in decision-making. Descriptions of the major forecasting, sampling, and analysis techniques are designed for optimum understanding without the reader needing to posess advanced mathematical expertise. Appendices include sample questionnaires and a sample marketing research report. The Marketing Research Guide: Second Edition provides practical information on: 
<ul>
<li> Internet sources of data and Internet surveys 
</li>
<li> advanced statistical analysis 
</li>
<li> decision-making information, planning, and forecasting 
</li>
<li> test marketing 
</li>
<li> developing valid and reliable measurement instruments 
</li>
<li> data-collecting methods 
</li>
<li> designing a questionnaire 
</li>
<li> determining sampling frame and selecting sampling method 
</li>
<li> data-summary methods and research reports 
</li>
<li> mail survey design and mailing procedures 
</li>
<li> full product testing techniques and procedures 
</li>
</ul>The Marketing Research Guide: Second Edition is an essential reference for anyone who needs to review or find illustrative marketing research procedures and techniques. Managers will find this source invaluable as they negotiate, evaluate, and use marketing research as part of the decision-making process.

Ruddick, Morris E.

Wrenn, Bruce

Loudon, David L.

Finance

Routledge

Planning is a critical process when starting a new business or introducing a new product. Market Analysis shows readers how to execute a feasibility study for more effective planning. A step-by-step approach leads the reader through the feasibility analysis process and describes what needs to be done and how to do it. Techniques and tools used in preparing a feasibility study are emphasized and can easily be applied directly from the book to real situations. Three sample feasibility studies are included to demonstrate the application of tools in manufacturing, service, and non-profit settings.Market Analysis contains all the information needed to complete a feasibility study and a complete outline of a business plan. It covers such important topics as strategic management and planning, determining market size for a product or business, analyzing costs and returns on investment for new products and services, sources of capital for new ventures, and analysis of competition. An annotated bibliography of sources of data used for feasibility studies is included for quick reference. Market Analysis is the ideal guide for all strategic planners, market analysts, and marketing researchers. Anyone considering starting a business or launching a new product will find this practical book packed with invaluable information.Translated into Chinese!

Market Analysis: Assessing Your Business Opportunities (Haworth Marketing Resources : Innovations in Practice and Professional Services Series)

Winston, William

Dunn, John Paul

The Marketing Research Guide carries you step-by-step through the complete marketing research process, providing worksheets, sample proposals, questionnaires, and a copy of a final report to give you insight into the tools and techniques of marketing research. Essential concepts are presented clearly yet concisely, enabling marketing professionals to refer to this book over and over again.The Marketing Research Guide was chosen for Choice's 34th annual Outstanding Academic Books (OAB) list. This prestigious list includes books reveiwed in Choice during 1997 that meet the selection criteria of excellence in scholarship and presentation; significance in regard to other literature in the field; and recognition as an important, often the first, treatment of a specific subject in print or electronic format.To facilitate the use of The Marketing Research Guide as a text for courses in marketing research, the authors have designed a comprehensive, 250-page instructor's manual. Its sample syllabus, suggestions and formats for marketing research projects, sample test questions, and guidelines for students conducting assignments will help professors as they guide their students to an understanding of the role of information in decisionmaking and the techniques involved in acquiring information for marketing decisions.With its broad overview of marketing research, The Marketing Research Guide takes you systematically through the research process, from design to execution. Along the way, you will learn about: 
<ul>
<li>decision-making information, planning, and forecasting 
</li>
<li>test marketing 
</li>
<li>developing valid and reliable measurement instruments 
</li>
<li>data-collecting methods 
</li>
<li>designing a questionnaire 
</li>
<li>determining sampling frame and selecting sampling method 
</li>
<li>data-summary methods and research reports 
</li>
<li>mail survey design and mailing procedures 
</li>
<li>full product testing techniques and proceduresA complete, 250-page Instructor's Manual--that includes a sample syllabus, assignments, and 75 transparency masters--accompanies the book. Multiple choice and true/false questions at the end of each chapter help you develop outlines of your own marketing research projects, while the appendices provide examples that help you visualize what your own reports should look like. Another useful feature is the description of the major forecasting, sampling, and analysis techniques without the use of mathematical formulas--a quality sure to be appreciated by marketers and students ambivalent toward mathematics. The Marketing Research Guide is ideal for managers who must negotiate, evaluate, and use marketing research as a part of the decision-making process, as well as for individuals involved in the research process who need to review marketing research procedures or find examples of specific techniques.</li>
</ul>

See the best price to sell, buy, or rent books by Sherwood, Philip K. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Sherwood, Philip K

See the best price to sell, buy, or rent books by Sherwood, Philip K. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

How to Prepare a Feasibility Study: A Step-By-Step Guide Including Three Model Studies

Market Opportunity Analysis

The Marketing Research Guide

Market Analysis: Assessing Your Business Opportunities (Haworth Marketing Resources : Innovations in Practice and Professional Services Series)

The Marketing Research Guide