"The Marketing Casebook" is specifically designed to cover the key concepts in marketing theory through a series of integrated case studies. By looking at the way marketing works in practice, the reader is drawn into the problems and questions that face marketers and managers in their everyday lives. "The Marketing Casebook" has been designed to be used as an all round resource to help develop the skills of the reader in discussions and examinations. The book is divided into two main part: 15 cases; detailed case study; a selection of key issues for analysis; references for the rest of the book; 15 theory notes; concentrated summary of key marketing principles; further reading. "The Marketing Casebook" also includes: a full glossary; a bibliography; and a section on "how to use cases". "The Marketing Casebook" is the ideal resource for students of marketing whether at undergraduate or MBA level. It is intended to work as a course in its own right which can be used for distance learning, as well as being a good comprehensive revision guide. The cases are from a variety of well-known companies which should also be of interest to anyone involved in the marketing process.

The Marketing Casebook: Cases and Concepts

Business & Money

Simkin, Lyndon

Dibb, Sally

Management & Leadership

Cengage Learning EMEA

The Marketing Casebook is specifically designed to cover the key concepts of marketing theory through a series of integrated case studies. This manual is cross-referenced with the casebook and aims to help the tutor lead seminars and discussion groups on each of the cases and the related topic notes. The authors look at each case breaking it down into sub-headings: summary; core issues; topics for discussion; notes to reference; figures; and teaching suggestions. A particular feature are the 34 OHT masters which can be used as aids to discussions on both the theory notes and the cases.

The Marketing Casebook: Teacher's Manual

Routledge

How should a company decide which groups to reach and how to market to them? This workbook explains the key aims behind the segmentation process and shows, in a step-by-step plan, how to build up a strategy for identifying and targeting segments effectively.

The Market Segmentation Workbook: Target Marketing for Marketing Managers (Marketing Workbooks)

Marketing & Sales

Throughout the 1980's Bill Pride and OC Ferrell's text led the way in the USA, with full colour design and cutting edge supplements for tutors. In the UK and Europe, tutors mainly used Kotler's or McCarthy's books. In 1991 Warwick-based Sally Dibb and Lyndon Simkin joined forces with Bill Pride and O.C. Ferrell to produce the first European edition of "Marketing: Concepts and Strategies". This trail-blazing Euro-text proved hugely popular with tutors and students, prompting rival publishers to sponsor a host of poor imitations. Each new edition of "Marketing: Concepts and Strategies" is a full re-write, never a minor revision. The best and most popular features from the previous edition are retained, while peer suggestions coupled with Sally and Lyndon's experience at Warwick Business School lead to a topical and insightful set of additions and improvements. In this way, existing tutors find there is convenient synergy between their course structures and the revised content, while students benefit from coverage of the leading-edge concepts and thinking in the discipline. A significant change for the 5th edition has been the incorporation of practitioners' views about the role of marketing, from leading exponents in Calor, Fujitsu and Tilda, to name only some. Just as truly effective marketing for practitioners require the word "strategic" placing in front of "marketing", this addition of "Marketing: Concepts and Strategies" has put greater emphasis on the process and associated concepts of strategic marketing. As a result, this edition is genuinely applicable to undergraduates, MBAs or college students studying for professional exams. Recommended by The Chartered Institute of Marketing.

Marketing: Concepts and Strategies, European Edition

Pride, William M.

Ferrell,O. C.

Cengage Learning'

Marketing Briefs

This revised and updated second edition of Marketing Briefs: a revision study guide gives every marketing student the most comprehensive collection of definitive overviews of every key concept in the subject. The text itself is organized into short structured chapters, the Briefs, each including: * Core definitions * A bulleted key point overview * Thorough yet concise explanation of the concept and primary issues * Illustrative examples * A selection of examination style case, essay and applied questions Together these offer a rounded, concise and topical appreciation of each theme within a clear and accessible framework, designed to aid revision. Also included are revision tips and 'golden rules' for tackling examinations, specimen examination papers with answer schemes, and a full glossary of key marketing terms.

This title covers the issues relating to marketing in consumer goods markets, business-to-business markets and for services.

Marketing Essentials

Now in its 8th edition, Marketing Concepts and Strategies gives an in-depth insight into the core theories behind modern marketing. It combines the theoretical and practical knowledge of its world class authors to ensure students develop a comprehensive understanding of marketing in the modern world. Updated to include new trends and challenges in the industry and with a diverse range of pedagogical features to help students learn in a variety of ways, the new edition continues to be a comprehensive guide to Marketing.

Marketing Concepts & Strategies

FERRELL

Pride, William

Sally Dibb and Lyndon Simkin present a clear, systematic approach to marketing planning. They first outline the main features of the key planning techniques and strategies. Then, involving the assessment of marketing opportunities and resources, they present a step by step guide to the ways to determine market objectives and develop a plan for their implementation and control.

Marketing Planning Workbook

Cengage Learning Business Press

Designed to accompany business school and college marketing courses or for self-tuition in the key concepts in marketing theory, The Marketing Casebook uses fully cross-referenced short and full cases and theory notes to present the key elements of marketing. By looking at the way marketing works in practice, the reader is drawn into the problems and questions that face marketers and managers in their everyday lives. A mix of real world cases and theory summary notes, The Marketing Casebook provides a concise revision-oriented overview of the key marketing concepts, guiding the reader from introductory theory to specialised applications in consumer, industrial and services marketing.

See the best price to sell, buy, or rent books by Simkin, Lyndon. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Simkin, Lyndon

See the best price to sell, buy, or rent books by Simkin, Lyndon. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

The Marketing Casebook: Cases and Concepts

The Marketing Casebook: Teacher's Manual

The Market Segmentation Workbook: Target Marketing for Marketing Managers (Marketing Workbooks)

Marketing: Concepts and Strategies, European Edition

Marketing Briefs

Marketing Essentials

Marketing Concepts & Strategies

Marketing Planning Workbook

The Marketing Casebook: Cases and Concepts