Strategy in Action introduces the fundamental theory and practice of strategic management, strategic decision making and strategic change. This innovative new book uses an extended case study at the beginning of each chapter to demonstrate the key issues and themes of strategy. It focuses on the essential decisions that companies must take when creating and implementing strategy in practice and clearly demonstrates the essential theory which underlies strategic management. It also contains many stimulating case examples from international business and is presented in an attractive two-colour design. It is essential reading for students and managers who want to understand how strategy is made and implemented.

Strategy in Action: Foreword by Sir Colin Marshall, Chairman, British Airways PLC

Business & Money

Thompson, J.L.

Management & Leadership

Cengage Learning Business Press

This text looks at the problems of managing innovation in organisations and points to new organisational research which has shed new light on business practice.

Innovation, Organizational Change and Technology (Management of Technology and Innovation Series)

Harris, Martin

McLoughlin, John

Fully illustrated with case studies, this book introduces both the theory and practice of destination management and related professional and academic areas.  With student exercises, questions and discussion points throughout, Managing the Tourist Destination provides comprehensive textbook coverage for students on higher education and professional courses.

Managing the Tourist Destination: A Practical Interactive Guide

Howie, Frank

Economics

Christopher Law examines every aspect of the relationship between tourism and large cities, covering such issues as why tourists visit cities, why cities want tourists, how cities make tourism happen and how tourism impacts on cities and their inhabitants. The book incorporates theoretical insights while also providing descriptions and interpretations of tourism at work in large cities in Europe, North America and other continents.

Urban Tourism (Tourism, Leisure and Recreation)

Law, Chris

Travel

Provides a clear, no-nonsense introduction to understanding where, how and why computers are used in the hotel and catering industries. The book explains the workings of the hardware, the software and the systems, and places theory in context through the use of examples and case studies from leading European and global hospitality organizations.

Using Computers in Hospitality

O'Connor, Peter

Computers & Technology

This comprehensive textbook provides thorough coverage of the principles, applications and design of Management Information Systems in public and private sector organisations. New material has been included on business process re-engineering, organizational culture, soft-system methodology and data mining. This book is suitable for both those who produce information (accountants, computer specialists) and those who use that information. It is relevant for students preparing themselves for professional exams, those on BTEC, diploma and degree courses in Business Studies, as well as those on Computer and Management courses.

Management Information Systems

Lucey, Terry

Distribution is regarded as one of the most critical managerial decisions, which can actually determine the competitiveness and profitability of organizations. As the first book to cover this key tourism subject, Tourism Distribution Channels brings together a range of contemporary case-study material, providing the underlying theory as well as practical aspects from a range of sectors and regions around the world. The material is considered from multiple theoretical perspectives, including: industry network theory, relationship marketing, industry structure, value chain approaches and systems theory.

Tourism Distribution Channels: Practices, Issues and Transformations

Laws, Eric

Buhalis, Dimitrios

This new edition of an established textbook provides an introduction to the practice and principles of relational databases. It emphasises data modelling and the consequent construction of a database and reflects the importance of Structured Query Language (SQL). It contains new material on web-based databases and MySQL. There is increased coverage of the differences between Access and Oracle in SQL. Case studies and sample data feature on an accompanying web-sites.

Relational Database Principles

Ritchie, Colin

Computer Science

This is a straight update of the 3rd edition of this successful textbook. The aim of the book is to provide a course text for the networking element required by most degree and BTEC Higher National courses in computing. The book covers both the key concepts for understanding local area networks alongside more practical issues such as cabling structures and interconnections of networks. The solid technical content coupled with discussion of the real issues of relevance in practice means the book can be used as a core text to support courses taught through traditional lectures or can be used for self-learning. The book includes both short questions with answers at the end of each chapter and further, longer questions which range in difficulty from the more simple tutorial questions to full examination questions. Answers to the latter are supplied in a lecturersupplement, while the former reinforce studentÂ's learning and contribute to the stand alone, self-learning aspects of the chapters.

Local Area Networks

Hodson, Peter

Certification

This teaching text for software design and programming includes comprehensive coverage of the Java language including plenty of fully designed and implemented examples. This book is fully compatible with Java 2 throughout, including the current release of 1.3 and the forthcoming 1.4. Throughout the book there are in-text questions; review questions and exercises appear at the end of each chapter. The answers to the in-text questions are given in Appendix A and the answers to selected exercises appear in Appendix B. The answers to the remaining exercises are given in the lecturerÂ's supplement with other supporting material.

Java: A Complete Course

Lewis, Stuart

See the best price to sell, buy or rent books by the Cengage Learning Business Press publisher. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Cengage Learning Business Press