Usually Sophomore/Junior level. Both Community Colleges and Universities. Both business majors and non-majors. Purposes: attract students to business school, help business majors find their focus, give non-business majors a foundation in business principles. Usually a committee decision at cc, sometimes individual decision at university. Frequently taught by adjuncts. Full-time instructors usually teach other courses that are more focused on their expertise (accounting, marketing, etc.). What workflow issues do Intro Bus professors face? Time Management - many teach more than one course. Coordinating Adjuncts. Course Preparation Time. What do Instructors find most challenging? Keeping students engaged. Managing a large number of students. Keeping the course current. Finding quality supplements. Having enough time to cover all the material.

Business (Available Titles CengageNOW)

Business & Money

Kapoor, Jack R.

Pride, William M.

Hughes,Robert J.

Business Development & Entrepreneurship

South-Western College/West.

PRODUCT ONLY AVAILABLE WITHIN CENGAGE UNLIMITED.

Business

Cengage Learning'

PRODUCT ONLY AVAILABLE WITHIN CENGAGE UNLIMITED. MARKETING is a thorough overview of essential marketing principles in a visually engaging presentation. This popular resource helps you develop the knowledge and decision-making skills to succeed. MARKETING offers in-depth coverage of fundamental marketing concepts and strategies, plus practical applications and real-world examples, including material on social networking, digital marketing, social and environmental responsibility, globalization, entrepreneurship, and marketing in times of transition.

Marketing 2018

Ferrell,O. C.

Marketing & Sales

PRODUCT ONLY AVAILABLE WITHIN CENGAGE UNLIMITED. Introduce the essentials and latest trends in marketing with strong visuals and timely discussions in the proven resource for students of all backgrounds -- Pride/Ferrell's FOUNDATIONS OF MARKETING. The seventh edition's extensive coverage of current marketing strategies and concepts addresses social media, sustainability, globalization, customer relationship management, supply chain management, and digital marketing. Emerging topics, such as social and environmental responsibility, entrepreneurship, and new trends in marketing, resonate with students who are striving for success in today's fast-paced, evolving business world. Photos, screenshots, advertisements, and real-world examples make concepts meaningful for students.

Foundations of Marketing

Students save money when purchasing bundled products. This bundle contains Marketing, 20th Edition, and access to MindTap for 1 term via printed access card. With a single login for MindTap, you can connect with your instructor, organize coursework, and have access to a range of study tools, including e-book and apps all in one place! MindTap helps you learn on your terms. Read or listen to textbooks and study with the aid of instructor notifications, flashcards, and practice quizzes.

Bundle: Marketing, 20th + MindTap, 1 term Printed Access Card

Bundle: Marketing, Loose-leaf Version, 20th + MindTap for Pride/Ferrell's Marketing, 1 term Printed Access Card + Music2Go for Lamb/Hair/McDaniel's MKTG 4, 1 term Printed Access Card

Lamb, Charles W.

Hair, Joe F.

MCDANIEL, CARL

Students save money when purchasing bundled products. This bundle contains a loose-leaf version of Business, and access to MindTap for 1 term. With a single login for MindTap, you can connect with your instructor, organize coursework, and have access to a range of study tools, including e-book and apps all in one place! MindTap helps you learn on your terms. Read or listen to textbooks and study with the aid of instructor notifications, flashcards, and practice quizzes.

Bundle: Business, Loose-leaf Version + Business MindTap V2.0 with Live Plan, 1 term Printed Access Card

Hardcover: 750 pagesPublisher: Houghton Mifflin Harcourt (HMH); 3rd edition (July 1983)Language: EnglishISBN-10: 0395328160ISBN-13: 978-0395328163

Marketing: Basic concepts and decisions

Management & Leadership

Houghton/Mifflin

Houghton, Mifflin Co.

Basic Concepts and Decisions in Marketing

See the best price to sell, buy, or rent books by Pride, William M.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Pride, William M.

See the best price to sell, buy, or rent books by Pride, William M.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Business (Available Titles CengageNOW)

Business

Marketing 2018

Foundations of Marketing

Bundle: Marketing, 20th + MindTap, 1 term Printed Access Card

Bundle: Marketing, Loose-leaf Version, 20th + MindTap for Pride/Ferrell's Marketing, 1 term Printed Access Card + Music2Go for Lamb/Hair/McDaniel's MKTG 4, 1 term Printed Access Card

Bundle: Business, Loose-leaf Version + Business MindTap V2.0 with Live Plan, 1 term Printed Access Card

Marketing: Basic concepts and decisions

Business

Marketing: Basic concepts and decisions