The Global Advertising Regulation Handbook

Advertising is an important and visible component of marketing, competition, and consumer awareness. As many companies grow and expand to serve multinational audiences worldwide, there is a concomitant need to understand culture, customs and regulation in the world markets. Not only businesses but consumers and students as well need to understand the workings of advertising and its regulation in worldwide markets. This book is designed to fill this need for students and professionals. The book takes a thorough and critical view of the process in 21 countries, representing four continents of developed countries. An important feature of this handbook is the consistent, carefully plotted format of each chapter, facilitating easy access to key information. For each country, the chapters cover the following:
<ul>
<li>form of government</li>
<li>history of regulation along with current operating regulation systems</li>
<li>route/manner in which cases are brought forward to regulating bodies</li>
<li>advertising codes, if any, and how they work</li>
<li>amount of money spent on advertising by year</li>
<li>consumerism and its role in advertising</li>
<li>specific regulation of advertising to children, health advertising and tobacco advertising</li>
<li>sanctions and control of advertising found inadmissible</li>
<li>position of commercial speech in country--if any</li>
</ul>Countries included are Argentina, Australia, Canada, Chile, China/Hong Kong, Colombia, Belgium, Brazil, Denmark, Finland, France, Japan, Korea, Mexico, Peru, Portugal, Spain, Sweden, the United States, and the United Kingdom. Each chapter's contributing author is a known expert in advertising with a particular insight on that country's language, culture, and advertising industry.

Business & Money

Shaver, Mary Alice

An, Soontae

Marketing & Sales

Routledge

Advertising is an important and visible component of marketing, competition, and consumer awareness. As many companies grow and expand to serve multinational audiences worldwide, there is a concomitant need to understand culture, customs and regulation in the world markets. Not only businesses but consumers and students as well need to understand the workings of advertising and its regulation in worldwide markets.This book is designed to fill this need for students and professionals. The book takes a thorough and critical view of the process in 21 countries, representing four continents of developed countries.An important feature of this handbook is the consistent, carefully plotted format of each chapter, facilitating easy access to key information. For each country, the chapters cover the following:form of governmenthistory of regulation along with current operating regulation systemsroute/manner in which cases are brought forward to regulating bodiesadvertising codes, if any, and how they workamount of money spent on advertising by yearconsumerism and its role in advertisingspecific regulation of advertising to children, health advertising and tobacco advertisingsanctions and control of advertising found inadmissibleposition of commercial speech in country--if anyCountries included are Argentina, Australia, Canada, Chile, China/Hong Kong, Colombia, Belgium, Brazil, Denmark, Finland, France, Japan, Korea, Mexico, Peru, Portugal, Spain, Sweden, the United States, and the United Kingdom.Each chapter's contributing author is a known expert in advertising with a particular insight on that country's language, culture, and advertising industry.

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See the best price to sell, buy, or rent books by Shaver, Mary Alice. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Shaver, Mary Alice

See the best price to sell, buy, or rent books by Shaver, Mary Alice. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

The Global Advertising Regulation Handbook

The Global Advertising Regulation Handbook

Make the Sale!: How to Sell Media with Marketing

Make the Sale

Strategic Media Decisions: Understanding The Business End Of The Advertising Business