How to Put Your Book Together and Get a Job in Advertising

Maxine Paetro

Reference

Copy Workshop

Thought provoking writings from The Socrates of San Francisco. With Stan Freberg and Jeff Goodby.

The Book of Gossage

Gossage, Howard Luck

Humor & Entertainment

The #1 book on advertising copywriting. Lots of examples. Fun to read.

Copy Workshop Workbook: Second Edition

Business & Money

Bendinger, Bruce

Marketing & Sales

This book is designed for student ad agencies and college campaign “teams” for the AAF/NSAC College World Series of Advertising. The basis of the book is a powerful interlocking marketing plan, based on the P&amp;G/WRG (Wells Rich Greene) system. Best practices are presented in a clear and easy to follow sequence.

Advertising Campaign Planning: Developing an Advertising-Based Marketing Plan

Jim Avery

The first book for beginners in the exciting world of media sales.

Make the Sale!: How to Sell Media with Marketing

Shaver, Mary Alice

In an entertaining and informative style, it explains legal reasoning in areas such as: trademarks, copyright regulation, product liability, comparative advertising, contracts, contests, sweepstakes, guarantees and more.

Law & Advertising: Current Legal Issues for Agencies, Advertisers and Attorneys

Fueroghne, Dean Keith

Business

Anybody Can Be in Advertising...it Beats Working for A Living

Cotton, Stan

This book is intended for anyone who wants to know how to write a marketing plan.

Advertising Campaign Planning: Developing an Advertising-based Marketing Plan

Melissa Davis

Bruce H. Bendinger

The number one advertising career book is better than ever!

This is a book about how to get to know your customer. It's a research book, but it's really a book for just about everyone in marketing and advertising. Because the better you know your customer, the better you'll be able to do your job in today's tougher-than-ever marketplace. Learn the real truth about "breakthrough" communication. Learn how to be a "consumer detective", and learn about "The Sweet Spot." From an introduction to Ethnography, and improved observation and interviewing skills through useful and practical Mapping and Presentation tools, this book will help you move from Data and Information to Insight and Inspiration; plus, an Introduction to Account Planning - the Consumer Insight Systems that revolutionized British Advertising.

Hitting the Sweet Spot: How Consumer Insights Can Inspire Better Marketing and Advertising

Fortini-Campbell, Lisa

Fortini-Camp

See the best price to sell, buy or rent books by the Copy Workshop publisher. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Copy Workshop

See the best price to sell, buy or rent books by the Copy Workshop publisher. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

How to Put Your Book Together and Get a Job in Advertising

The Book of Gossage

Copy Workshop Workbook: Second Edition

Advertising Campaign Planning: Developing an Advertising-Based Marketing Plan

Make the Sale!: How to Sell Media with Marketing

Law & Advertising: Current Legal Issues for Agencies, Advertisers and Attorneys

Anybody Can Be in Advertising...it Beats Working for A Living

Advertising Campaign Planning: Developing an Advertising-based Marketing Plan

How to Put Your Book Together and Get a Job in Advertising

Hitting the Sweet Spot: How Consumer Insights Can Inspire Better Marketing and Advertising