<p>Exporting is the oldest foreign market entry strategy and still one of the most popular strategies in reaching foreign markets. Since it is the least resource-demanding foreign market entry strategy, reaching foreign markets through exporting is often the most preferred internationalization strategy for firms with limited international experience or resources. Nevertheless, successful export marketing still requires a comprehensive understanding of cross-border transactions, partnering with intermediaries, and product/service introduction in foreign markets. This book offers the essential knowledge required for successful export marketing. It addresses such fundamentals as internal assessment of capabilities to engage in international business as well as more advanced topics such as international logistics, product adaptation, export pricing and payments, and local promotion. To assist the export practitioner, we also provide a discussion of regulatory and support agencies engaged in international business transactions.</p>

Export Marketing Strategy: Tactics and Skills That Work

Business & Money

Shaoming Zou

Daekwon Kim

Tamer Cavusgil

Management & Leadership

Business Expert Press

<p>The latest volume in the Advances in International Marketing series is a fresh addition to the international marketing literature, expanding the current knowledge in several significant ways. Divided in to two sections, the first part of Vol. 25 addresses important issues concerning entrepreneurship in the international market. Pulling together papers authored by well-known scholars they look at issues such as born-global firms' evolution, market orientation, alliance capabilities, customer orientation, and performance in the global market. Collectively, these papers shed significant new light on the role of entrepreneurship in born-global firms and exporting firms. The second part of Entrepreneurship in International Marketing brings together a collection of papers dealing with contemporary international marketing issues, including the conceptual domain of international marketing, global brands and luxury brands in emerging markets, international retail supply chains, and exit behaviour of FDI firms.</p>

Entrepreneurship in International Marketing (Advances in International Marketing, 25)

Marketing & Sales

Emerald Publishing Limited

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