This book gives you the keys to survival and success as your career progresses from one job to the next in the same organization or in different organizations be they for-profit, nonprofit, government, or volunteer. It can help you to avoid the many traps and pitfalls you will encounter along your career path and guide you toward increased personal effectiveness during all three stages of the job cycle when you are interviewing for a new job, as a newcomer, and thereafter. Whether you are preparing to enter the workforce for the first time or are in an early, middle, or a later career stage, this book will show you how to avoid jobs and organizations that are not right for you. It will also help you to go beyond survival to achieve success by doing your job well and making other contributions to your organization in ways that improve your job performance, job satisfaction, happiness at work, and personal and professional growth. The keys this book provides work whether you are an independent contributor, a manager responsible for the work of others, or an executive responsible for the enterprise. Organizational leaders, human resource professionals, career coaches, and mentors can also use this book to educate and train people to make work more productive and personally rewarding for themselves and others for whom they are responsible.

Manage Your Career: 10 Keys to Survival and Success When Interviewing and on the Job

Business & Money

Vijay Sathe

Human Resources

Business Expert Press

This practical guide leads you through all the issues you will face in developing new marketing opportunities in foreign markets. From initiating a project, to sampling and analyzing data, to taking advantage of your knowledge by approaching the market; this book is your guide to understanding and overcoming the most pressing issues that international marketers face. This book is a guide to understanding how to develop new marketing opportunities abroad; one of the most demanding yet rewarding economic activities. It is a comprehensive, yet easily understood, treatment of the research issues that you face when contemplating foreign market entry. It takes you from the initial step of initiating an international research project all the way through sampling and analyzing data and making your first moves.

A Primer on Corporate Governance (Corporate Governance Collection)

Kees deKluyver

Management & Leadership

Exporting is the oldest foreign market entry strategy and still one of the most popular strategies in reaching foreign markets. Since it is the least resource-demanding foreign market entry strategy, reaching foreign markets through exporting is often the most preferred internationalization strategy for firms with limited international experience or resources. Nevertheless, successful export marketing still requires a comprehensive understanding of cross-border transactions, partnering with intermediaries, and product/service introduction in foreign markets. This book offers the essential knowledge required for successful export marketing. It addresses such fundamentals as internal assessment of capabilities to engage in international business as well as more advanced topics such as international logistics, product adaptation, export pricing and payments, and local promotion. To assist the export practitioner, we also provide a discussion of regulatory and support agencies engaged in international business transactions.

Export Marketing Strategy: Tactics and Skills That Work

Shaoming Zou

Daekwon Kim

Tamer Cavusgil

This book describes companies that conduct international business at or near the founding of the firm. Despite the limited resources that usually characterize new businesses, these 'Born Global' firms achieve substantial international sales from an early stage in their development. They internationalize rapidly - the period from domestic establishment to initial foreign market entry is often three or fewer years. Born globals are emerging in sizable numbers worldwide. Until recently, international business was mainly performed by large, well-resourced multinational enterprises (MNEs). The appearance of large numbers of born-global firms is revolutionizing the traditional character of international business, and helping reshape the global economy. This book helps managers and scholars understand the born-global phenomenon. We offer a comprehensive treatment of born globals, from distinctive features of these companies, to strategies that they use for international success, to implications of the phenomenon for international small- and medium-sized enterprises. We review useful theories and frameworks, as well as introduce a new field based on the born-global phenomenon - international entrepreneurship. We provide a sound theoretical base, supported by numerous examples.

Born Global Firms: A New International Enterprise (International Business Collection)

S. Tamer Çavuşgil

Gary Knight

International

This book explains the vocabulary of cost-volume-profit (breakeven) analysis (CVP), explores the breadth of applications of CVP, and illustrates the use of CVP concepts in a broad range of management and marketing scenarios. The book examines the proper identification of a 'unit', the various formulations of breakeven, profit planning using the breakeven formulas, and the application of CVP in sensitivity analysis. The book is organized into six units: introduction to the basic concepts and simple methods; contribution margin methods; multiple product line methods; mixed-cost methods; methods to deal with uncertainty, and; special topics. The chapters are arranged in a progression from less difficult towards more difficult. Even so, each chapter stands alone so that the reader can read a chapter out of order and still gain value. Each chapter will offer several important ingredients for a practical 'how to' approach: the type of data needed, the formula, how to calculate and interpret the math, a specific example followed by a brief review of the assumptions and limitations of that method.

Break Even Analysis

Michael Cafferky

Jon Wentworth

Today when most executives consider the intellectual capital of their organization, they focus on the present. They seek tools and techniques to exploit their organizational knowledge for some immediate gain. There is an emerging shift in thinking that will provide a lasting competitive advantage the shift is from the present to the future. This book is unique in that it focuses on what executives should be doing now (or soon) to ensure the next generation of organizational leaders know what we knew. In other words, are we creating organizational memories today, which will be useful to the next generation of leaders? Will today s baby-boomer based practices pass the test of time? Are our current processes the most relevant ones for the next generation of organizational leaders? To answer these questions the book is divided into three parts. Part 1 is introductory in nature and provides a concise overview of knowledge management: its genesis, the theory of knowledge, and the types of knowledge that exist. Part 2 builds on this foundation and highlights some of the successes and failures during the past two decades as baby-boomer executives struggled to develop effective ways of sharing what their organizations know. A review of projects suggests that many first generation knowledge management projects were based on collecting and classifying information. Second generation knowledge management projects shifted the focus to codifying tacit knowledge and combining explicit knowledge to create new knowledge. Part 3 focuses on emerging ideas that show great potential. Today we are seeing some very promising results from third generation knowledge projects, which focus on connecting people and facilitating collaboration. Some pioneering organizations are now reaping the benefits of using social media tools such as wikis for collaboration and commercial social networking tools, for connecting people. These emerging tools and techniques provide flexible, agile, and intuitive solutions for connecting people with people and facilitating coordination, communication, and collaboration.

A Leader's Guide to Knowledge Management Drawing on the Past to Enhance Future Performance (Strategic Management Collection)

John Girard

Conducting Marketing Research for International Business

John Riesenberger and Attila Yaprak

This book is your introduction to Marketing 2.0. It shows you how to leverage new media tools like Facebook, Twitter, blogs and the New Media Press Release to grow your business and your followers, as well as how to participate in meaningful conversations with past, present and future customers. The book will also identify strategies you can implement immediately to grow awareness of your brand online.

Internet Marketing for Entrepreneurs: Using Web 2.0 Strategies for Success (Small Business Management Collection) (Entrepreneurship and Small Business Management Collection)

Susan Payton

Marketing & Sales

The fundamental challenge facing business leaders is how to drive performance into the future - the 'dynamics' of strategy. To tackle this effectively, they need a clear understanding of what causes performance to improve or deteriorate, and what power they have to change this trajectory for the better. Without this understanding, they risk making poor choices about their future - failing to exploit promising opportunities, pursuing unachievable aims, or falling victim to competitive and other threats. The existing strategy tools most widely used help guide management's choices about where to compete, which customers to serve, with what products and services, and how to deliver those products and services to those customers effectively and profitably. Whilst these choices are important, the direction that results from these decisions is not often changed in any fundamental way - having found a reasonably strong and profitable position on these issues, few firms will, or should, set off in a new direction. But there is still much to be done to deliver that strategy, powerfully and sustainably over time. Many decisions need to be made, continually and holistically, across all functions of the business and adapted as conditions change from month to month, and year to year. Pricing, product development, marketing, hiring, service levels and other decisions cannot be made in isolation, but must take into account other choices being made, elsewhere and at different times.

Building Strategy & Performance Through Time: The Critical Path (Strategic Management Collection)

Kim Warren

This book, written by a 30-year veteran in planning, market research, and running a business, shows you how to educate your guesses with real world common sense, to make practical business forecasts, and to use them to manage your business better. While it goes through some of the more sophisticated techniques as well, its focus is on what people really use. The book includes cases, stories, examples, and real experience.

Sales and Market Forecasting for Entrepreneurs (Entrepreneurship and Small Business Management Collection)

Berry, Tim

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