Remember when cereal boxes came with a free prize inside? You already liked the cereal, but once you saw that there was a free prize inside - something small yet precious - it became irresistible. In his new book, Seth Godin shows how you can make your customers feel that way again. Free Prize Inside is jammed with practical ideas you can use right now to MAKE SOMETHING HAPPEN, no matter what kind of company you work for. Something irresistible. Something that markets itself. Because everything we do is marketing - even if you're not in the marketing department. Here's a step-by-step way to get your organization to do something remarkable: quickly, cheaply and reliably. You don't need an MBA or a huge budget. All you need is a strategy for finding great ideas and convincing others to help you make them happen.

Free Prize Inside!: The Next Big Marketing Idea

Business & Money

SETH GODIN

Management & Leadership

Penguin

All Marketers Are Liars: The Power of of Telling Authentic Stories in a Low-trust World

Marketing & Sales

Penguin Books, Ltd.

As one of today's most influential business thinkers, Seth Godin has now collected the most provocative short pieces from his pioneering blog. This book also includes his most popular columns from ""Fast Company"" magazine and several of the short e-books he has written in the last few years. It includes: ""Clinging to Your Job Title?""; ""The Persistence of Really Bad Ideas""; ""The Seduction of 'Good Enough'""; and, ""Judging a Book by its Cover Do Less"". ""Small is the New Big"" is packed with inspiring ideas: as Godin says in his introduction, 'I'm certain that you're smart enough to see the stuff you've always wanted to do buried deep inside one of these riffs. And I'm betting that once inspired, you'll actually make something happen'.

Small Is the New Big: And 183 Other Riffs, Rants, and Remarkable Business Ideas

We Are All Weird is Seth Godin's cult classic on celebrating (and marketing to) the individual, now repackaged and relaunched World of Warcrafters, LARPers, Settlers of Catan? Weird. Beliebers, Swifties, Directioners? Weirder. Paleos, vegans, carb loaders, ovolactovegetarians? Definitely weird. Face it. We're all weird. So why are companies still trying to build products for the masses? Why are we still acting like the masses even exist? Weird is the new normal. And only companies that figure that out have any chance of survival. In this book, Seth Godin shows you how. 'Read this book slowly and read it again, for the lessons are rich and wise' Jacqueline Novogratz, founder, Acumen

We Are All Weird

FisicalBook

Poke The Box

Job Hunting & Careers

Portfolio

THE FINANCIAL TIMES BOOK OF THE MONTH 
Over the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip. 
Now, for the first time, Godin offers the core of his marketing wisdom in one accessible, timeless package. At the heart of his approach is a big idea: Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. They don't just make noise; they make the world better. Truly powerful marketing is grounded in empathy, generosity, and emotional labour.
This book teaches you how to identify your smallest viable audience; draw on the right signals and signs to position your offering; build trust and permission with your target market; speak to the narratives your audience tells themselves about status, affiliation, and dominance; spot opportunities to create and release tension; and give people the tools to achieve their goals.
It's time for marketers to stop lying, spamming, and feeling guilty about their work. It's time to stop confusing social media metrics with true connections. It's time to stop wasting money on stolen attention that won't pay off in the long run. This is Marketing offers a better approach that will still apply for decades to come, no matter how the tactics of marketing continue to evolve.

This is Marketing You Can’t Be Seen Until You Learn To See, Meltdown How to turn your hardship into happiness, How To Be F*cking Awesome, Mindset With Muscle 4 Books Collection Set

Portfolio Penguin/Rethink Press Limited

Linchpin (Are You Indespensible?)

Investing

BOOKS ON TAPE]

The Dip

Piatkus

Meatball Sundae

Tribes (paperback)

Little, Brown Book Group, London

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Books by SETH GODIN